Brands connect with their markets through content. These are stories — that move and touch the core of a person’s being — that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public.
Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team — and she shares some great tools to make content creation easier.
Ophelie Lechat is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation.
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Question of the day
What was your favourite quote or lesson from this episode? Please let me know in the comments.