Marketing your brand online is not as simple as setting up a profile in cyberspace — it requires strategic social impact activities that highlight your competitive advantages.
Simon Mathonnet says forget about your logo, strapline and team colours. While those things are important, your brand is how your customers perceive your business.
As head of digital strategy with digital marketers Splashbox, Simon works with hundreds of businesses to build powerhouse brands.
In this podcast he highlights the 3 layers of a brand and how to use content and marketing to leverage them.
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Question of the day
What was your favourite quote or lesson from this episode? Please let me know in the comments.