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Business is a lot about problem solving. Still now, I feel like most of my time is spent problem solving and working out solutions.” — Emma Welsh

For someone thinking about going into their own business, it’s good to be comfortable with change. Change is always going to happen. Things are never going to go to plan.” — Emma Welsh

This thing of having the right or perfect idea: Our idea was to have a juice business. We’ve moved into healthy drinks and snacks. My idea was to never be in distribution. I now have 40 vans on the road.” — Emma Welsh

Tom and I had both worked for large companies. We were both used to having colleagues. And we were both used to having plenty of money to spend. I don’t think we were nearly thrifty enough [at Emma & Tom’s]. We hired too many people too quickly.” — Emma Welsh

At the start it’s so hard to get money coming into the door, and it’s so hard to be profitable. We would have been better off if we hadn’t hired so many people and had done a lot of those things ourselves.” — Emma Welsh

It’s hard to make that final profit that ends up in your pocket.” — Emma Welsh

With all of these things that lined up [it] was one of the most stressful times I’ve ever had as a business owner, but it was also one of the most rewarding.” — Bill McCorkell

I started up a business called Archiblox because this is where my passion really is. I had an opportunity of not only being an architect, but also being a builder at the same time. I really enjoy the opportunity of taking ownership of a project from the initial contact with clients to the handing over of keys at completion.” — Bill McCorkell

We spent a year working on [Emma & Tom’s], did everything and spent all this money, and the only bottler we had identified who could do it said, “We can’t do it.” So Tom and I got into a car, drove up and saw them, and said, “You have to do it.” You work out a way around it. Being in business, the thing I’ve learnt is that there is always a way and it’s the job of the business owner to drive it forward.” — Emma Welsh

My motivation to have my own business is freedom. I worked for big corporates and I understood the value, the power, and the entrée that you got [if you worked for one]… it’s pretty good. But I just really love freedom. I don’t like the feeling that someone is wondering where I am. That’s what really drove me to want to be my own boss and to have my own business.” — Emma Welsh

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Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Five weeks ago, I found myself in an intimate lounge catching up with Sarah from Hidden Documentary and Demi from WeTeachMe after the monthly WordPress Melbourne User Group gathering.

It was whilst I was immersed in the jovial banter and ambient lighting that conversation steered towards the finer points of social media and it here that the challenged was laid; to increase my social media followers by 1,000 within four weeks.

Intrigued and curious to see whether I could, or how I could master this challenge, I flippantly — and with much bravado — declared, “1,000? Is that’s all?” before scratching my head and starting the process of connecting the links necessary to formulate a strategy.

All I knew at the time was that the challenge was set, there were clear and measurable goals, and that all the tools I needed were already on my plate so it was without much ado, I set forth to achieve the complete the challenge of increasing my followers by 1,000 within four weeks.

Experiment parameters

Mac Clones

The scope of this experiment was so wide that I needed to define some parameters for my modus operandi. They are as follows:

  1. In true spreading‐the‐love‐fashion, this challenge was conducted over four key projects:
    1. Stories of Our Journeys: Inspiring stories of adversity over hardship.
    2. WordCast: The blogging ecosystem that bloggers can immerse themselves into.
    3. Verona: Audio‐soundscapes created upon the ideas of freshness and ambience upon a framework of electro pop
    4. Kym Huynh: My personal blog.
  2. The experiment ran for approximately five weeks.
  3. The experiment covered the use of Facebook and Twitter only.
  4. The use of ethical/white‐hat strategies were the only methods permitted.
  5. No public lashings or public humiliation would result from not achieving the goal of 1,000 followers.

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