Firstly, I love this entry. Reading through it stimulate my mind with possible ideas to help my band, so thank you for posting.
My only qualm with the entry is that the position you are in to increase your facebook likes and the position that many other people will be in are drastically different in that your ‘project’ sites already had quite a lot of followers. It’s obvious that some amount of your facebook likes were from people that had previously not followed those projects in the past and found it through stumbling on a friend who DID follow those projects, but what would you suggest towards someone who doesn’t have that advantage prior to this experiment?

I like the logo!

Have a good day!
Andrea

If you are the CEO of a business who wants your conference delegates to be interested in your product by all means follow them! I do it constantly and similar to you, find that it results in a boost to my follower counts afterwards.

More importantly, it provides for me an extra avenue for me to connect with my fellow conference fellows after the conference ends (and this is why I do it).

It should be noted that it is not the number of followers you have, but what you do with the followers you have. These questions might be useful for you: (1) Do you provide value to them in some way?; (2) Are the people following you your target audience?; and (3) How can you structure your Twitter strategy so that it is win-win on both ends?

What I am more interested in, is the relationship with people after the conference. They may or may not be interested in your product, but chances are they will know at least one other person who will be; and you never know what future opportunities may arise.

The short answer to your question: I don’t think you’re crossing the line at all.

As for what is verboten on Twitter: Twitter discourages “aggressive following” and “spamming”. Unless you are sending thousands of follow requests every day and repetitively following/unfollowing individuals within 24 hours (so that they follow you back), you should be safe.

P.S. I also recommend the use of LinkedIn for networking. I have noticed a growing adoption of LinkedIn as of late and the ability to network through it is incredible.

For example, if I’m going to a conference, and I’m the CEO of a business who wants those conference delegates to be interested in my product — is it the wrong thing to follow the conference followers, in the hopes that they’ll check me out and follow me?

I’ve done that with a significant bump up in my followers, who I know are interested in what I have available. Am I crossing a murky line here?

If there’s a particular source that you’d recommend for what is verboten, particularly on twitter, I’d appreciate it. Thank you!