Archives For Podcast Episodes

Search Engine Optimisation, or SEO, is the key that helps people searching the Internet find your website and pages when they rank better in search engines.

Hunter Boyle has been a leader in digital marketing and sales optimisation for 20 years, achieving outstanding results across a variety of brands, clients and markets, including catch.com.au.

Hunter outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck, and he does a mean Yoda impersonation!

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Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Brands connect with their markets through content. These are stories — that move and touch the core of a person’s being — that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public.

Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team — and she shares some great tools to make content creation easier.

Ophelie Lechat is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

The internet is teeming with millions of potential customers, so where else would you want to advertise? Social media isn’t limited to millennials — people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too.

Andrew Ford runs digital brand agency Social Star and is a lecturer at RMIT and Monash University. Andrew says social media marketing success relies on your message, from words to pictures and right down to the way you dress.

Erin Kilpatrick runs Impact Marketing Services — the one stop shop for marketing services that she dreamed of when she was a marketing manager. Erin outlines the best uses for each social media channel, and the best ways to use them.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.