Archives For Social Media Marketing

The internet is teeming with millions of potential customers, so where else would you want to advertise? Social media isn’t limited to millennials — people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too.

Andrew Ford runs digital brand agency Social Star and is a lecturer at RMIT and Monash University. Andrew says social media marketing success relies on your message, from words to pictures and right down to the way you dress.

Erin Kilpatrick runs Impact Marketing Services — the one stop shop for marketing services that she dreamed of when she was a marketing manager. Erin outlines the best uses for each social media channel, and the best ways to use them.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Five weeks ago, I found myself in an intimate lounge catching up with Sarah from Hidden Documentary and Demi from WeTeachMe after the monthly WordPress Melbourne User Group gathering.

It was whilst I was immersed in the jovial banter and ambient lighting that conversation steered towards the finer points of social media and it here that the challenged was laid; to increase my social media followers by 1,000 within four weeks.

Intrigued and curious to see whether I could, or how I could master this challenge, I flippantly — and with much bravado — declared, “1,000? Is that’s all?” before scratching my head and starting the process of connecting the links necessary to formulate a strategy.

All I knew at the time was that the challenge was set, there were clear and measurable goals, and that all the tools I needed were already on my plate so it was without much ado, I set forth to achieve the complete the challenge of increasing my followers by 1,000 within four weeks.

Experiment parameters

Mac Clones

The scope of this experiment was so wide that I needed to define some parameters for my modus operandi. They are as follows:

  1. In true spreading-the-love-fashion, this challenge was conducted over four key projects:
    1. Stories of Our Journeys: Inspiring stories of adversity over hardship.
    2. WordCast: The blogging ecosystem that bloggers can immerse themselves into.
    3. Verona: Audio-soundscapes created upon the ideas of freshness and ambience upon a framework of electro pop
    4. Kym Huynh: My personal blog.
  2. The experiment ran for approximately five weeks.
  3. The experiment covered the use of Facebook and Twitter only.
  4. The use of ethical/white-hat strategies were the only methods permitted.
  5. No public lashings or public humiliation would result from not achieving the goal of 1,000 followers.

Continue Reading…