Five weeks ago, I found myself in an inti­mate lounge catch­ing up with Sarah from Hid­den Doc­u­men­tary and Demi from WeTeachMe after the monthly Word­Press Mel­bourne User Group gathering.

It was whilst I was immersed in the jovial ban­ter and ambi­ent light­ing that con­ver­sa­tion steered towards the finer points of social media and it here that the chal­lenged was laid; to increase my social media fol­low­ers by 1,000 within four weeks.

Intrigued and curi­ous to see whether I could, or how I could mas­ter this chal­lenge, I flip­pantly — and with much bravado — declared, “1,000? Is that’s all?” before scratch­ing my head and start­ing the process of con­nect­ing the links nec­es­sary to formulate a strategy.

All I knew at the time was that the chal­lenge was set, there were clear and mea­sur­able goals, and that all the tools I needed were already on my plate so it was with­out much ado, I set forth to achieve the com­plete the chal­lenge of increas­ing my fol­low­ers by 1,000 within four weeks. Con­tinue Reading…