Archives For Women in Business

After I launched my business online, I started selling cupcakes at the markets. I set my market-selling date before I registered my home kitchen because I knew that if I set a date, and put down a deposit to sell at a farmers’ market, I would be pushed to tick off all the tasks on my list: (1) create the product line; (2) create the flavours; (3) create a menu; (4) register a business name; and (5) get the food registration etc. I wanted to work backwards with a timeline. If you have a goal and don’t set a date, you tend to let things drag it on. That’s how I made myself accountable to making my business work.” — Sheryl Thai

I started thinking about how other entrepreneurs work because I didn’t feel like an entrepreneur. I didn’t think I was an entrepreneur. I knew that I had a “small business owner” mindset because I wanted to do everything and didn’t want to delegate. That realisation was a defining moment. There was a time when I was so tired, I was taking cupcakes out of the oven, and my arms couldn’t life the trays because of how heavy they were. I remember dropping them and I broke down and ran off to the cupboard upstairs. I locked myself in there and cried for an hour. I needed to change and figure out how to be an entrepreneur. That’s when I started finding other people that was doing what I wanted to do and started learning from them.” — Sheryl Thai

I picked up the phone, called up a law firm, and said, “Hi! I can build websites for you.” The lawyer said, “No. You can’t. Good luck.” He hung up on me. I was crushed. After that, I felt like I was a terrible sales person for a very long time. When I consider sales with WeTeachMe, I find that WeTeachMe touches on who I am and my core values, so I don’t really need to “sell it”. I talk about the “why”. Why am I passionate about WeTeachMe? Why am I passionate about learning? Why am I passionate about education? And why did I start WeTeachMe? I found that our first 100 customers bought into me.” — Kym Huynh

One of the most exciting things about starting your own business is that you get to create the world as you see it. You get to instil it with the values that are important to you. And you get to fill it with people who align with your values.” — Kym Huynh

Our decisions on who we hire, celebrate or fire are based on values. When your values are clear and simple, they provide a framework for people to make decisions; what to do and what not to do.” — Kym Huynh

Our lives are so short. Things can happen through no fault of our own. We might be at the wrong place at the wrong time. I do not want to spend an iota of time doing something unless I am incredibly passionate about it.” — Kym Huynh

I believe in this idea that learning is something that you carry with you for the rest of your life, and it’s one of those things that no one can ever take away from you without your consent. In life you can lose your job, your house, the clothes on your back, but you will never lose the knowledge in your head, and with that knowledge you can always start again.” — Kym Huynh

The one you want to listen to is the one that has achieved you want want to achieve. I say to this person, “Teach me everything you know. I’m going to sit, I’m going to absorb, and I’m going to be willing student.” — Kym Huynh

With goal setting, the most amazing thing is when I have clarity in my 10 years goals, and break that down into years 5, 3 and 1. I started achieving my 3 year goal in 1, 5 year goals in 3, and 10 year goals in 5. Every year I reset the 10–5‑3–1. It’s this incredible accelerated pace of achieving goals.” — Kym Huynh

Sometimes you can be your own mentor by reading. I love reading. I listen to podcasts nearly every day. It’s about continual growth. I ask a lot of people what they listen to and what they read. I believe that success leaves clues and so you find people that have done it or created something that you want to create, and you can learn from them. It’s a shortcut.” — Sheryl Thai

Before I was made redundant, I had already starting little things on the side and baking cupcakes for friends and family. When starting a business, sacrificing your Friday nights is just one of those things that you have to live with. I was at home and waking up and thinking about my business way past midnight. Weekends were dedicated to improving my baking skills and to learning as much as possible. I did for that a good year before I was made redundant at my job.” — Sheryl Thai

There really is no concept of “full time”. It’s all encompassing. It’s all I think about, all the time; from the moment I wake up to the moment I fall asleep. It’s not segmented 9–5 5 days per week. It’s just… life. Life melts into this big cacophony of everything.” — Kym Huynh

The days are long and the years are short.” — Kym Huynh

What’s really helped me is realising that a lot of entrepreneurs go through the same thing.” — Sheryl Thai

The bigger my businesses is, the more money I make, and the bigger my challenges are. For me, I now see my challenges as a privilege to deal with them because it means that I’m growing. The challenge is a learning for me.” — Sheryl Thai

With thanks to

Sheryl Thai founded Cupcake Central (and League of Extraordinary Women) because guess what — she loves cupcakes! Her passion has risen out of her kitchen to 5 store locations across Melbourne with millions of cupcakes served and just as many diets broken! Sheryl describes how she discovered her passion and what she did to be able to enjoy the sweet taste of success.

Kym Huynh is a Founder at WeTeachMe and the driving force behind Masters Series. Kym discovered his passion for teaching after a bad car accident prompted him to think about what was important to him in this life. He’s now planning to turn his passion into the world’s biggest school without campuses.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

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Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

 

When things go wrong in business, it can feel like the whole year has taken a turn for the worse. Will things ever get better? These founders say yes! And while it may not appear that way at the time, every challenge in business is an opportunity to learn.

Mia Klitsas & Jeff Gore are co-founders of feminine hygiene brand Moxie. While they have solved the problems of tampons getting lost in handbags, they have created a few challenges for themselves that have been difficult to overcome. Mia and Jeff point out the importance of profit over revenue and focussing on what’s important.

Tom Harley is the co-founder of Harley & Sons Roofing. After rounding up his plumbing brothers to work with his dad, Tom has led the way in developing a business that is doubling in size each year. Tom says if you don’t know something you have to get out there and learn it.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

 

Businesses connect directly with their customers through websites, apps, social media and anywhere else that will hold some well crafted content. The common thread among all these channels is words — words which can wield a lot of power! In this podcast you’ll get a masterclass in the art of copywriting and a content strategy to put them all to good use.

Georgina Laidlaw is a copywriting specialist with the experience (and pedantry!) of an english teacher. Georgina works with brands like REA, Aconex and CyRise to help them express themselves clearly. She warns that the written word has no tone of voice which leaves it open to misunderstanding.

Hannah Kallady is a Digital Strategist with ntegrity where she works with brands to get their words in the right place through communication strategies. Hannah believes strongly in the power of the story to connect and even stimulate our minds in ways we don’t quite understand.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

 

One of the best ways to start a business is to create a solution to a common problem. Then, rather than trying to convince people to buy something they may not need, you can offer something of immense value.

Ben Trinh is the founder of Life Ready Physio & Pilates. Fresh out of university, Ben realised there was a fundamental problem in the physiotherapist’s business model. His solution has grown to 30 locations and over 300 employees in less than a decade.

Demi Markogiannaki is one of the founders of WeTeachMe. Demi worked with her co-founders to create a solution to help teachers find their students — but that wasn’t the solution they were looking for. After listening to their customers, WeTeachMe grew to become the go-to marketplace offering hundreds of classes to thousands of students.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

How to create a podcast

December 25, 2018 — Leave a comment

 

Podcasting offers businesses a way to connect with their customers that is personable and valued. It enables brands to reveal their personalities and provides consumers with useful information and entertainment. This podcast about podcasting outlines the key considerations in creating a podcast for your brand.

Serpil Senelmis is the co-director of content creation agency Written & Recorded. As a journalist for hire with decades of experience in radio, television, newspapers and marketing, Serpil helps organisations to tell their story. She steps through the podcast creation process from concept to publication.

Corey Layton is the Content & Marketing Director with podcast hosting platform Whooshkaa, where he has led the production of successful podcasts from Mercedes Benz, Facebook and the City of Sydney. Corey warns of the pitfalls in podcasting and names the secret ingredient in reaching your audience.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.