Archives For Character

One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What is failure in its greatest sense?

Failure to me means not taking that risk at all

Adam Massaro, Partner at Akerman LLP. Denver, Colorado.

Failure to me doesn’t mean taking a risk and not achieving the desired outcome. Failure to me means not taking that risk at all.

When you embrace risk, you have the opportunity of learning something invaluable about yourself (or others).

Failure, therefore, is knowing that you had the opportunity to move forward or fix a problem, but not taking the steps to do so.

Failure is not living your days the way you want to live your life

Arnie Malham, Founder and President of BetterBookClub.com, Author and Speaker at Worth Doing Wrong. Nashville, Tennessee.

To look back on life (at any age) and realize you have more money than friends, more regrets than adventures, or more hate than love might all singularly qualify as failure. From my perspective, the culmination of all three might be the trifecta of failure in the game of life.

But life comes at you fast and failure on a daily basis might not be so easy to spot in ourselves. I’d submit the argument that failure, much like success, accumulates over time. It accumulates in the seemingly small daily choices of life. Our diet and exercise (#YoungerNextYear), our reading and conversations (#CompoundEffect), and how we prioritize our most valuable asset, our attention (#Indistractable).

The uncomfortable truth is this: how we live our days is how we live our lives. Therefore, failure is not living your days the way you want to live your life.

Failure is not living a life with intentionality

Finnian Kelly, Founder of Intentionality, Inc., International Keynote Speaker, Area Director for Entrepreneurs Organization. Aspen, Colorado

Failure is not living a life with intentionality but living a life by the conditioned state of your societal, cultural and familial influences. Failure is when you operate in a default mode and where you don’t fully live in the present and enjoy the wonder that is life.

No success in life can compensate for failure in the home

Kym Huynh. Founder at WeTeachMe, Former President at Entrepreneurs’ Organization. Melbourne, Australia.

I am of the belief that no success in life can compensate for failure in the home.

The wonderful thing about life is that we have agency i.e., that we have the ability to choose, to craft a vision or determine our destination, to make intentional decisions that move us closer to our vision or destination, to reflect, learn and course-correct as we go, and to hopefully one day be at a place where we are at peace with our past, content with our present, and hopeful for our future.

Therefore, I suggest that life is not chance, but premeditation.

And with the basis that no success in life can compensate for failure in the home, we have within us the ability to build connected and successful families by giving the following: (1) love; (2) dedication; (3) patience; (4) sacrifice; (5) service; and (6) commitment.

P.S. Having a successful family is infinitely more fun than having a successful business.

Failure in its greatest sense is not trying, not starting that business, not approaching your crush, and not giving your idea an honest try

Randall Hartman, Founder at GROUNDWRK. Denver, Colorado.

One hears a lot of gobbledygook about failure in nearly every business success story and inspirational speaking event etc. For example: “My failures taught me insert-important-business-lesson),” or, “My failures made me the person I am today.”

In my opinion, failure in its greatest sense is not trying, not starting that business, not approaching your crush, and not giving your idea an honest try. The inaction is something you live with for the rest of your life and may be one of your greatest regrets when it’s too late.

If you are not failing you are not growing. I think this is particularly true for entrepreneurs.

Richard J Bryan, Founder at The Bryan Group Inc., Keynote Speaker and Author. Denver, Colorado.

I like the quote by Richard Branson, “If you are not failing you are not growing”. I think this is particularly true for entrepreneurs.

I remember needing to close a loss-making business and lay off all the staff in my home town of Bristol when I was 28. It was a harsh lesson about what can happen if one gets things wrong, but I learned a huge amount in the process that made me stronger going forward.

Failure is to not be the best to the people I care about, to never discover what my personal potential is, and to let happiness elude me in lieu of ego-driven activities

Ross Drakes, Founder and Creative Director at Nicework, President at Entrepreneurs’ Organization, Keynote Speaker, Host of One More Question Podcast. Johannesburg, South Africa.

The first is to not be the best to the people who I care about. So often we get distracted and stressed and take it out on those people who matter the most. Family and friends should not pick up the burden of the business.

The second is to never discover what my personal potential is. I am not talking about living to the standards of others but to live to ones that I myself define.

The first is to let happiness elude me in lieu of ego-driven activities.

It’s when we neglect the ability to reframe the negative as opportunities for insight and inspiration that we fail

Stu Swineford, Founder at Relish Studio, President at Anabliss, Partner at Forty105 LLC. Denver, Colorado.

Failure is not living up to one’s full potential, and accepting setbacks as permanent. Every moment holds opportunity for growth and discovery. It’s when we neglect the ability to reframe the negative as opportunities for insight and inspiration that we fail.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

Don’t miss out on any new articles. Subscribe via email using the form at the bottom of this post and I’ll have the articles delivered straight to your inbox. Alternatively, you can also follow me on my various social media accounts: FacebookInstagramLinkedIn, and Twitter.

Foreword

One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What was your first entrepreneurial project? What was your biggest learning?

I had to learn to accept and work with differences in thought and methodology, reset my brain to embrace diversity, and to see the differences as opportunity and not a challenge

Andrea Grisdale, Founder and CEO at IC Bellagio, Board Member at Entrepreneurs’ Organization. Bellagio, Lake Como.

The first entrepreneurial project was becoming a tour guide in Italy. Italy was a country that was not my own, I was taking exams in a language that was not my own, there was non-stop paperwork, complex protocols, and never-ending answers that were not set in stone or black or white.

Back then, I wanted everyone to work in a way that was aligned with my brain and work methodologies. Experience in the field taught me that accepting other people’s way of work can bring the same, if not better, results.

I had to learn to accept and work with differences in thought and methodology, reset my brain to embrace diversity, and to see the differences as opportunity and not a challenge.

You don’t know what you don’t know, and if I had known the enormity of the task ahead, I may have been too frightened to go for what was in both by my heart and my gut

Daniel Dickson, Managing Director at Amarco Enterprises. Sydney, Australia.

My first entrepreneurial project was one that I was unaware would take me on a 23-year journey.

I, and my business partner, saw an opportunity to secure a distribution agreement for a product and service that we are passionate about, and we pursued the international headquarters located in the United States for 5 months before receiving the horrible fax message (yes a fax) that the idea of us being a distributor was no longer being entertained. They thanked us for our time and recommended that we continue our purchases through the normal distributor.

We were devastated because we were near-obsessed, and had formulated a clear plan on how we could make this venture work. I woke up at 11.30 pm one evening, went to a 24-hour printing business known as Kinko’s Printing, and I sat there with my 1 GB laptop and wrote my first business plan. I subsequently printed it, bound it, and by 11 am that same morning my sister (who was travelling to the United States) had it in her hand to present to Headquarters.

One thing I learned is that you don’t know what you don’t know, and if I had known the enormity of the task ahead, I may have been too frightened to go for what was in both by my heart and my gut; the knowledge of what we could achieve together.

My sister—naturally we did not present her as my sister—presented the case on behalf of our company, said that they needed to consider this business plan, and that we are not taking “no” for an answer. Headquarters agreed to a face-to-face meeting and subsequent training but with no promises. For the next 6 weeks while we prepared to go to the Los Angeles-based Headquarters, we borrowed $120,000 (23 years ago) against my parents house so that we could make the launch of this in Australia as big as we possibly could.

In that 6 weeks, we expanded on the business plan, hired the staff that we did not have, and invested in the infrastructure and resources that we also did not have. The preparedness that we put into the plan, combined with the enthusiasm and passion, enabled us to pull the entire thing off.

After coming back from our training in the United States, we executed on the $120,000 launch. We spent the entirety of the money in 7 days with not one guaranteed account on our books. We had media, we had PR, we had celebrities attend our launch, and within the next 18 months we opened 118 accounts with a 3‑staff business.

Fast forward 23 years and we now have nearly 300 high functioning accounts, a team of 40, and we have undertaken some amazing initiatives that allow our company to be one of the leaders within our industry. I look back at the lessons learned and know that if I knew all the things that were ahead, I may not have enthusiastically jumped into. However, the knowledge and passion we had for something that we felt was underdone was enough to fuel the creation of a team, a following, and an amazing client base, and a business.

I look back with a smile and a warm heart when I recognise the saying “fake it till you make it” has so much more relevance than what people give (with a caveat). Our moves were well-calculated, we knew our numbers, and we threw our inhibitions to the air and recruited like-minded, passionate people.

Greatness requires passion not just for the monetary ends, but for the means that gets you there

Jamie Skella. Chief Operating and Product Officer at Mogul, Former Chief Product Officer at Horizon State. Melbourne, Australia.

I left school at the age of 15 to pursue the running of my own small business. I created custom PCs for consumers, built networks for small businesses, and developed websites for anyone that needed one.

I learnt two key things in those early years of business. The first lesson, unsurprisingly, is that focus is essential. Spreading myself too thin meant a lack of specialisation and a lack of ability to effectively market myself as a credible expert, given the breadth of services being offered.

The second lesson was a reinforcement of the need to shed offerings that I didn’t love: while you may be good at something without loving it, you’ll never be truly great at it unless you do. Greatness requires passion not just for the monetary ends, but for the means that gets you there.

I decided then and there that I too wanted to be drunk with power

Kym Huynh. Founder at WeTeachMe, Former President at Entrepreneurs’ Organization. Melbourne, Australia.

I was 8, and there was a girl in school who always had extra pocket money to buy treats at the canteen for herself and all her friends; Sunnyboys that was a gift from heaven on a hot day, frozen oranges cut in half that felt like the first taste of water after a long day exposed to the desert sun and heat, salt and vinegar crisps that we would squash into crumbs so that they would last longer as our fingers grew tainted with salt and grease, Red Skins that would glue your teeth shut and colour your tongue a velvet red, and addictive sherbert lolly bags known as Wizz Fizz and would send you to the highest happiness peaks known to children aged 6–8. Oh how I envied the power she yielded every time she walked around the school yard with those golden $1 and $2 coins!

I decided then and there that I too wanted to be drunk with power.

I discovered at home towers of paper; white, beige, granulated and patterned, and spent my recesses and lunchtimes selling these sheets of paper to my classmates at 50c — $1 a pop depending on the perceived rarity of the paper in question. This venture lasted just under 1 week and I had secured enough funds that would make me king of the playground indefinitely, until I was called into the Principal’s office; to which promptly brought an end to “Kym & Associates Paper Co.”.

I learned a few things:

  1. Your world changes when you have resources at your disposal i.e. the $1 or $2 coin, and sometimes, the resource is a lot closer within reach than we think it is (it didn’t take long to acquire $1 and $2)
  2. People purchase based on relationships and whether or not they like you, even if the product is widely available
  3. The sale comes from the ability to market the product in a way that makes it interesting and unique
  4. Business longevity is a concern when the business is built on foundations that are contrary to rules and regulations #outlawlogic

The acceleration of success doesn’t come by choice, but rather, it comes when we have NO choice

Raymond Chou. Founder and CEO at Infront Consulting APAC. Kuala Lumpur, Malaysia.

I was 14 years old and my first entrepreneurial project involved selling cookies, that my mum baked, at school. Years earlier my parents separated, and the income that dad supported us with was really never enough. So I told my mum that I wanted to help.

Selling cookies in school wasn’t easy. My friends didn’t really have enough money to buy an entire box, so my teachers bought the cookies in support. Knowing that I couldn’t rely on just my teachers’ support, I floated the idea that my friends could buy an entire box if they pooled their funds.

Unfortunately, soliciting sales at school was frowned upon, and I was called up to the Headmaster’s office a total of 5 times. I consider myself blessed to be left off the proverbial hook with warnings in what I can only assume is the understanding of the Headmaster, who understood my intent behind this venture.

There were 3 key lessons here: the first being that the acceleration of success doesn’t come by choice, but rather, it comes when we have NO choice. It’s during times of crisis that we are pushed to move. And so we move.

The second being that if you have a way for people to get what they want and make it easier for people to get what they want, they will buy. My friends could not afford an entire box of cookies, and if I had fixated on my go-to-market strategy, I would never have sold any boxes of cookies. It was when I educated my potential customers that they could pool their funds, the deal was done.

Finally, if you ever get caught selling cookies at school, a good story will help.

Sometimes, one needs to look at opportunities from different perspectives to uncover value and opportunity

Ron Lovett. Founder and Chief Alignment Officer at Connolly Owens, Founder and Chief Community Officer at Vida Living, Author at Outrageous Empowerment. Halifax, Nova Scotia.

The first entrepreneurial venture I did pertains to when my mom used to take us skiing in the United States. On these trips I purchased baseball hats bring back to Canada. I learned that I could sell them for the same price that I bought them, for but with the United States/Canadian exchange rate, I would make 30% profit. This was my first lesson in arbitrage.

On reflection, the key lessons I learned from this venture are:

  1. Sometimes, one needs to look at opportunities from different perspectives to uncover value and opportunity
  2. There are advantages in being able to provide products to people that they cannot normally get their hands on themselves
  3. Store your inventory in a safe place; a hard lesson I learned when my dog stumbled upon my baseball hat collection and bit the tops off all of them

Even when you are under time pressure, don’t sign any agreement without reviewing it carefully and preferably with legal advice

Tony Falkenstein. Founder and CEO at Just Life Group Limited, Founder and CEO at Just Water, President at Entrepreneurs’ Organization. Auckland, New Zealand.

Maybe not my first entrepreneurial project, but certainly my first entrepreneurial real business.

I was working for Polaroid as a Finance Manager, and was amazed at the cost an agency charged for placing employees. So I thought I would start a personnel agency, but stay at Polaroid until the new business was making enough money to employ me.

I hired 2 mature sales ladies who had experience selling medical insurance and had the attitude I was looking for, and I called the business “Vogue Personelle”. I’m quite proud of the branding; I utilised the French tricolour in my logo, and placed Vogue magazines at reception.

We had been in operation for 2 months, and I was thinking in another month I would hand in my notice to Polaroid, but then I got offered the job as General Manager which effectively would make me the youngest General Manager in the Polaroid empire. I decided to sell the business fast, and I got screwed by another larger agency, who not only got the business for virtually nothing, but also took the incoming fees from the placements my team had made.

My learning: even when you are under time pressure, don’t sign any agreement without reviewing it carefully and preferably with legal advice.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

Don’t miss out on any new articles. Subscribe via email using the form at the bottom of this post and I’ll have the articles delivered straight to your inbox. Alternatively, you can also follow me on my various social media accounts: FacebookInstagramLinkedIn, and Twitter.

One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What have been your best or worst business partnerships? What did you learn?

See the silver lining or the positive. It allows us to forgive and to not feel victimized.

Ai-Ling Wong. Founder at The Decorateur, President at Entrepreneurs’ Organization. Kuala Lumpur, Malaysia.

I inherited a nightmare of a business partner in my last family business, and this inspired me to start my new business.

What I have learned is that there is a silver lining in every cloud. I now thank them for what I have today (although they don’t know it), and that, due to circumstance, I embarked on what I am truly passionate about.

See the silver lining or the positive; it allows us to forgive and to not feel victimized.

There is no blame. Only learning.

Alex Louey. Founder and Managing Director at Appscore. Melbourne, Australia.

Nick Bell and I have been business partners for 10 years, and friends for much longer. The key to our success is that our friendship is stronger than our business partnership.

We’ve had our disagreements but we are: (1) prepared to not let our ego drive our decisions; (2) prepared to let the other take the lead; and (3) if one is wrong or fails, we consider it just part of the journey. There is no blame; only learning.

There are always going to be ups and downs, and sometimes when things are down they can really be down. To know that you are working with someone that “has your back” strengthens and bolsters you, makes you brave, and makes it easier to overcome the inevitable challenges. Business is like a sport and a champion team will always beat a team of champions.

The worst business partnership I have witnessed occurred when greed, ego and jealousy overshadowed the goal of creating a great business where both partners are successful. The result? One business partner walked away because they decided the negativity in their life wasn’t worth a few million dollars.

When I was presented with an opportunity to walk away, I did. It was the best thing I ever did.

Andrea Grisdale, Founder and CEO at IC Bellagio, Board Member at Entrepreneurs’ Organization. Bellagio, Lake Como.

A few years ago, despite having some previous negative experience with the same business partner, I went against my gut feeling and agreed to a new joint partnership that on paper was: (1) a match made in heaven; and (2) an easy way into companies from both a commercial and positioning point-of-view.

This joint partnership, and what was sold to me, did not match reality, so when I was presented with an opportunity to walk away, I did, and it was the best thing I ever did.

When your gut tells you to walk away, do it, no matter how attractive the situation or how many people tell you otherwise.

Partnerships that are based on shared values and mutual trust are what I admire and strive for

Daniel Dickson, Managing Director at Amarco Enterprises. Sydney, Australia.

Partnerships that are based on shared values and mutual trust are what I admire and strive for.

Every good supplier or customer relationship that I have experienced has been one that was mutually beneficial; where both parties are heading in the same direction with the same goals, and a desire for each other to be successful. Both parties must understand each other’s values, both desire the same outcomes, and understand what success looks like for each party.

A trick to noticing and recognizing an unsuccessful partnership or business relationship is when you feel that the other partner is working against you or is not sharing and practicing the same values that you believe in. In these two scenarios, the business relationship is not mutually beneficial, and the partnership will not be successful.

The importance of living and breathing the values cannot be understated, and one should never steer off the concept of values-based decision making.

The best partnerships are where both parties spend the time to help one another succeed

David Fastuca. Founder at Ambisie, Founder at Locomote. Melbourne, Australia.

Partnerships are like marriages; they start with the best intentions but after time the spark that once started the relationship can wear off. That’s when things start to break down. Like a good marriage, partnerships require work from both sides.

Whenever I have experienced a partnership break down, it was due to one side always asking and taking without giving. Over time you start to feel used and then you despise the relationship.

The best partnerships are where both parties spend the time to help one another succeed. It takes work and takes time but like all great long-lasting partnerships, it can be worth it.

Choose your business partner like you choose your life partner

Demi Markogiannaki. Founder at WeTeachMe. Melbourne, Australia.

A business partnership that works well can make the journey of entrepreneurship easier and more fun, and a business partnership that doesn’t work well can make the journey of entrepreneurship destructive and filled with issues both personally and professionally. I have had the luck, and the misfortune, to have experienced both.

I’ve had the opportunity to work with partners that believed in, and stood with, me whilst I grew personally and professionally. Working with them made me feel understood, and in turn, helped me push myself beyond what I thought possible, and dare to be brave. These partnerships were marked with many moments of comfort, a psychological safety that helped me navigate failure, and joy in the celebrations of victories both big and small.

I’ve had the opportunity to work with partners that were misaligned in values. Having different values does not mean a person is “bad” per se, but it does mean that the lens in which each person views the world is different. In this partnership, I felt “useless”, was blamed and shamed for failure, and my ideas were discounted for not being “good enough”. The negativity detracted from the moments of happiness and made me feel like an imposter. It took a long time for me to draw a line in the sand, decide that “enough is enough”, and stand up for both myself and others. I wish I had done this sooner.

Choose your business partner like you choose your life partner. There will be moments of joy, and there will be moments of challenge. There will be many issues and problems to navigate, and to learn from, together. You will both grow, change and evolve. Stay united and support one another, and never let trust and respect between you both be compromised.

When the time comes that I take another of my own to market, I’ll be certain to make sure I am the person who takes it there

Jamie Skella. Chief Operating and Product Officer at Mogul, Former Chief Product Officer at Horizon State. Melbourne, Australia.

Your business partner can either lift you or suppress you.

Having founded a startup–based on a multi-year commitment to devising and building the tech that underpinned it— I willingly agreed to the appointment of another individual to take the helm as CEO. In hindsight, despite my reservations, agreeing to this was born out of a then-insecurity about my own ability to run the company.

It was a tough lesson—one that cost the business gravely—and it left me bitterly vindicated and more ready than I ever was to trust myself in the future. While most of my recent years have been spent working on the ideas of others, when the time comes that I take another of my own to market, I’ll be certain to make sure I am the person who takes it there.

The success, or failure, of business partnerships starts and ends with values

Kym Huynh. Founder at WeTeachMe, President at Entrepreneurs’ Organization. Melbourne, Australia.

The success, or failure, of business partnerships starts and ends with values.

When there is an alignment of values, there is a strong foundation of trust and respect, an environment with ample opportunity for building deeper bonds, and as a result, a resilience for weathering the inevitable storms that will come.

Building a business, when there is a misalignment of values, is akin to building a fortress, that is perched on top of a haphazard rickety wooden stand, on an ever-changing sandy shoreline. Communication becomes more difficult, and this breeds an environment where anger and resentment festers. In this scenario, nobody wins.

When I assess potential business partnerships, the questions I ask myself are:

  1. Are the lens in which I, and my potential business partner, look at the world the same?
  2. Are the rules by which I, and my potential business partner, live and experience life the same?
  3. Are the methods in which I, and my potential business partner, make decisions, guided by a similar set of values?
  4. Do I, and my potential business partner, live and breathe a similar set of values?
  5. What are the differences between my values and that of my potential business partner? Can these difference in values peacefully coexist?
  6. What are the things I admire and don’t admire, about my potential business partner? If I dig deeper, what values do they hint at or uncover? Are the differences cogent with my values?

Building a business requires a tremendous amount of time and energy. Shared values are critical, and form the foundation of what one builds. If I am to make the decision to spend a tremendous amount of time and energy, to ensure that they do not go to waste, I’ll make sure to get the foundations (values) right first and foremost.

Every partnership must start with an aligned set of values. From these values, we align direction, and from this direction, we align our respective roles

Raymond Chou. Founder and CEO at Infront Consulting APAC. Kuala Lumpur, Malaysia.

I found the business partner for my second business in a drinking buddy. Over our shared time, he encouraged me to start the business; he was to contribute the capital and I was to contribute the blood, sweat, and tears. We defined our roles clearly whereby I would take care of sales and be the face of the company whilst he would take care of administration and finance. It sounded like the perfect plan.

The years went by and the business did not perform to expectation. There was a lot of naming, blaming, and shaming: (1) “You should run the department faster!”; (2) “We are not getting paid and cash flow is tight because you are not invoicing fast enough.”; (3) “You should push more sales!; and (4) “You are spending too much and not getting enough in!” The straw that broke the camel’s back occurred when he believed that we should “give incentives” to our customers to get deals. I was firmly against this idea.

Unfortunately what started out as a great friendship ended in a broken business partnership. We no longer talk and this saddens me greatly.

My greatest lesson in partnership is that every partnership must start with an aligned set of values. From these values, we align direction, and from this direction, we align our respective roles.

I am inclined to suggest that business partnerships are more delicate than marriages in the sense that in marriage when things don’t go according to plan, both parties have love to fall back on. In a business partnership, it is WORK and requires digging deeper. It is not enough to say, “That’s a great idea. Let’s do it together!” I believe the lack of digging deeper here is the reason why so many business partnerships fail.

I now employ a “dating period” whereby all partners agree to a 1 year period where we work on the business with no shares in the company. The person who creates the idea holds 100% during the first year, and a contract is drawn up that stipulates after 1 year, an evaluation is done; and if values, directions, and roles are still aligned–and all parties feel happy moving forward–shares are allocated.

The best business partnership for me occurred when partnering with people that had completely opposite skill sets

Ron Lovett. Founder and Chief Alignment Officer at Connolly Owens, Founder and Chief Community Officer at Vida Living, Author at Outrageous Empowerment. Halifax, Nova Scotia.

The best business partnership for me occurred when partnering with people that had completely opposite skill sets.

I previously owned a construction company and my partner focused on construction, margins, operations, and the management of suppliers whereas I focused on strategy, business development, HR, and finance. This worked so well. I’ll never partner with someone who has a similar set of skills to me.

The worst partnerships I have experienced were due to not flushing out our long-term vision (exit strategy etc.) and not turning our eyes to our values from day dot. These have caused breakups for me within the first twelve months.

Plan as though it will fail as the odds are you will be right

Tony Falkenstein. Founder and CEO at Just Life Group Limited, Founder and CEO at Just Water, President at Entrepreneurs’ Organization. Auckland, New Zealand.

Many business partnerships are formed because your partner is your friend. Being a friend at 21, prior to family and kids, the odds are against the partnership surviving.

There are two inherent problems:

  • If you both have the same skills, what have you achieved? You just have two payrolls to cover rather than one.
  • Between the ages of 20–30, your life is full of changes. What you dream of when you are 21 is completely different to when you are 30.

Once you have obligations such as a lifelong partner or children, you cannot afford to be living off the smell of an oily rag. In contrast, your business partner might be quite happy proceeding that way.

I am personally against business partnerships, even at any age. It just becomes another hurdle to jump over, and you are always compromising, otherwise, you end up with resentment and as enemies.

If you must get into a business partnership, the most important clause is the “exit” clause. Plan as though it will fail as the odds are you will be right.

The most powerful gift my business partner gave me was the experience of depth rather than breadth

Tui Cordemans. Founder at Koh Living. Melbourne, Australia.

The most powerful gift my business partnership gave me was the experience of depth rather than breadth.

Because I had someone who both relied on me and gave me much, I did not have the option to jump ship whenever I wanted a new experience.

This partnership taught me that one gains the most out of life when one goes deep and some of my learnings from this (resilience and how to live a life of meaning) is priceless.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

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I need to create space in my life for self-actualisation, to: (1) reflect; (2) define my core values; and (3) define the boundaries where I play.” — Ben Trinh

Your values are what you believe about the world. Your values are the boundaries and the ethical convictions that you consider true in your world. They are not going to be true for everyone and don’t expect them to be as such; they are just true for you. These are the lines you won’t cross no matter how big your business gets.” — Ben Trinh

What are the relationships immediately around you? Who do you bounce off and get energy from? Who do you share your problems with and do they deeply listen? These people are good first employees. They’re good for your first five employees because these people are the early doctors in your business. Our bookkeeper is a great example. When she came in through our doors she had never been a bookkeeper; she was a restaurant manager. But she said to me that she connected with our values, and wanted to be our bookkeeper. She was so clear in her vision that we hired her because you can train competencies but you cannot train character. Well.. you can.. it’s just a lot harder.” — Ben Trinh

You will need hope and vision because you will need both resilience and grit when things get tough. It will give meaning to those moments when you feel like giving up and so I’d encourage you to piece together and deeply understand your vision, your passion, and your strengths. Have a tangible, descriptive picture of what the world looks like when the problem you’re solving is solved. It should be inspiring. It should be something that gets you out of bed every day. This is what will get you through the tough times.” — Ben Trinh

Your business is your team; your clients; the people you surround with. A person by themselves do not make a business. Create a team around you that is based on your values and principles. When you say thank-you to the members of your team, anchor it in your values.” — Demi Markogiannaki

Listen. Always listen. Identify what are the actual problems are that people have. Draw on their feedback and create a solution that will solve their issue. When we did that at WeTeachMe, I knew we were on the right path because people were willing to give money for the solution that I created.” — Demi Markogiannaki

It’s never a good time and it’s never the right time. A lot of people approach me and tell me that they have an idea. Everyone has an idea. However, the person that wins is the person that executes the idea. In contrast, the person who over analyzes will one day turn 50 and they will still be analysing.” — Demi Markogiannaki

It doesn’t matter how many books you read, or how much you think, or how many notebooks you fill with bullet points about the things you plan to do. The important thing is that you actually do something.” — Demi Markogiannaki

In business, suffering is actually good. It’s what brings out the gems, it’s what builds character, it’s where you get your learnings, and it’s the way you humble yourself. So, I’d say in addition to hope, it’s about reframing our thinking around suffering.” — Ben Trinh

I love what Demi said about listening and being an active listener. How can I listen better so that I draw out the key insights? And how do I fail and get through this as fast as I can, so that I can get the learning gems?” — Ben Trinh

Jess and I were new graduates when we started the business and as new graduates, you know nothing. You have no shame asking for help because you come from a university environment where everyone needs to help each other so we had no shame asking for help and really latching on to feedback. We spent a lot of time reflecting and deepening our sense of self-awareness. You need the humility to be open-minded to other things and you also need to be an action person. It’s all great to be a philosopher and sit there and learn about the world, and how you’re terrible person or how you can be better, but if you don’t make your reflections a a tangibility in your life, then you’re not going be on that journey towards self-actualization.”  — Ben Trinh

With thanks to

Ben Trinh is the founder of Life Ready Physio & Pilates. Fresh out of university, Ben realised there was a fundamental problem in the physiotherapist’s business model. His solution has grown to 30 locations and over 300 employees in less than a decade.

Demi Markogiannaki is one of the founders of WeTeachMe. Demi worked with her co-founders to create a solution to help teachers find their students — but that wasn’t the solution they were looking for. After listening to their customers, WeTeachMe grew to become the go-to marketplace offering hundreds of classes to thousands of students.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

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Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.