Podcasting offers businesses a way to connect with their customers that is personable and valued. It enables brands to reveal their personalities and provides consumers with useful information and entertainment. This podcast about podcasting outlines the key considerations in creating a podcast for your brand.
Serpil Senelmis is the co-director of content creation agency Written & Recorded. As a journalist for hire with decades of experience in radio, television, newspapers and marketing, Serpil helps organisations to tell their story. She steps through the podcast creation process from concept to publication.
Corey Layton is the Content & Marketing Director with podcast hosting platform Whooshkaa, where he has led the production of successful podcasts from Mercedes Benz, Facebook and the City of Sydney. Corey warns of the pitfalls in podcasting and names the secret ingredient in reaching your audience.
About Masters Series by WeTeachMe
Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.
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Question of the day
What was your favourite quote or lesson from this episode? Please let me know in the comments.