Archives For Learning

Revenue sounds great but being profitable is a lot more difficult. You’ve got to understand the details and the reality is that if you are in a business, or starting a business, you really need to understand the backend of things. It can’t just be just about turning over a lot of revenue and thinking, “I turned over $4M and that means I’m great.” No, it’s not like that at all.” — Jeffrey Gore

People have fantastic brand ideas or business idea, but don’t put in a lot of commercial thinking. This is where people get caught out; they’re in that fun phase of launching an idea and seeing it come to life, but then quickly discover that they have to think about cash flow. We’re the first to admit that we fell into that trap.” — Mia Klitsas

You need to understand the things you’re not good at and the things that you don’t know, then don’t try to do those things. Find people who know that stuff and talk to them the best way you can, or hire them if you can. It took us a long time to figure out. There are certain things that we are not good at yet we try to do them because we’re the boss and we try to do everything. However, it’s not our core skill set and it is better to pay someone to do it.” — Jeffrey Gore

As a tradesman, you don’t know anything about online marketing or websites. Once I reached out to a company to build for the business a website. We burned $90,000 that year and it nearly sent the business bankrupt.” — Tom Harley

Sometimes you just have to go out and learn things. Now I know more about digital marketing now than most people and now have an in-house digital marketing team.” — Tom Harley

Doors started to open once I reached out to other people; people who have their own businesses; accountants and friends whom I went to school with. What we need to know is not in here, it’s out there.” — Tom Harley

It was once just three of us; my dad, my brother and myself. Once I started collecting knowledge from others, doors started to open. After my first business coaching class, I went home and sat in front of the computer and just wrote for three hours. Twelve months later we have 15 staff and are doubling year-on-year.” — Tom Harley

I use to throw $5,000 at a marketing initiative and would sit back and hope that it worked. But testing and measuring is smarter. If you put $200 on something and the leads come in, you must log where the leads are coming in from and find out what the leads cost. What does it cost to acquire a customer? Once you get good at testing and measuring, everything opens because you know with certainty which customer acquisition channels work.” — Tom Harley

I started as a student and I really knew nothing. Arguably now, 13 years in, I still know nothing. I’m good with that because it means that I am constantly pushing myself and challenging myself. I don’t for a second think that I know everything because the minute that you get into that headspace, disruptors come in.” — Mia Klitsas

I am always learning and believe that you can learn from anyone and everyone. Just be open because learning is everywhere.” — Mia Klitsas

With thanks to

Mia Klitsas & Jeff Gore are co-founders of the feminine hygiene brand Moxie. While they have solved the problems of tampons getting lost in handbags, they have created a few challenges for themselves that have been difficult to overcome. Mia and Jeff point out the importance of profit over revenue and focus on what’s important.

Tom Harley is the co-founder of Harley & Sons Roofing. After rounding up his plumbing brothers to work with his dad, Tom has led the way in developing a business that is doubling in size each year. Tom says if you don’t know something you have to get out there and learn it.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

I put a sign on my door that says “Redundancy in Progress”. I’m working very hard on making sure that I can make myself redundant so the really great people that I have can come through. Another thing that has been fantastic in a learning sense is hiring the right people “for you”. There is hiring people that have the skills, that are smarter than you, and can do the job better than you, but to find people that suit you is very important. Understanding this has taken many years of learning.” — Anou Khanijou

If you put yourself out there, the opportunities come. People say you have to be in the right place at the right time but I say if you take the opportunity, the right place and the right time happens. For example, if I had sat at home and said, “I’m not going to do this today,” I would not have met the right person that said, “Can you help me with my pants?” I say, “I am going to take every opportunity as it comes, and learn. Even if nothing comes from it, I’ve learned, I’ve engaged, and I’ve met somebody that helped me on my journey.” It’s about taking every chance that presents itself, converting them into opportunities.” — Anou Khanijou

We didn’t know anything about anything. I lived in a bubble, did what I studied, and painted within the guidelines. Starting a business was so crazy! For every part of the journey, we didn’t know anything; we just did it. Our first product was a complete failure. But one thing leads on to the next, and on to the next, and opens up to so many more opportunities. And before you know it, you turn around and you think, “I kind of know a thing or two now.” I would have never guessed that I would be where I am now today.” — Carolyn Wong

Small and steady growth is enough. I used to be very caught up in doing things quickly and when someone told me that it would take 10 years o build our business into a successful business, I said “No way. I’m going to do it 3 years, and then I’m gonna retire.” Eight years later, I am still here. There’s no point in putting that much pressure on yourself; just slow and steady. I have learned to appreciate the journey and appreciate the moment because time flies. The whole journey is really beautiful and fulfilling.” — Carolyn Wong

As you’re scaling up, you get to point where you need to get into your business the right people with the right culture, and they are going to do things differently. They won’t do things the way you want them to. They’re going to make you uncomfortable, and if you’re prepared for that and learn to close your eyes and accept that, “Yes I would have done it differently but I accept that he/she will do it their way,” then you can scale up. That is growth.” — Anou Khanijou

If you believe in what you want to do, no age is the wrong age. Any age is correct. If you are not true to that belief, it will never be correct. I have always believed very strongly in what I wanted to do, and I have always set forth to achieve it. If you believe you want to be in business, then be in business.” — Anou Khanijou

Be goal orientated and not task orientated. At the beginning of your journey, you’re a micromanager because you have to cover every aspect of the business. You’re the maker, the packer, the sender, the seller… everything! But it’s about transitioning and stepping out of these things, and it’s difficult because you’re letting go and trusting other people. If you can’t trust your staff to do the right job then there’s a big question mark.” — Carolyn Wong

With thanks to

Anou Khanijou is the Managing Director of Anouconcept, but she created her first business before the age of 18. Starting with a successful Thai restaurant, she then created another restaurant, followed by a nightclub. Then came an almighty failure, one she’s determined to never repeat.

William Du & Carolyn Wong are co-founders of giftware retailers Short Story. Growing from market stalls to department stores, this couple has seen success and failure — often in equal measure. William and Carolyn share are enjoying success, but share their failures in the hope that you won’t suffer the same fate.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Foreword

One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What’s something you wish people knew about what it’s like being an entrepreneur?

There’s more to being an entrepreneur than drinking champagne

Andrea Grisdale, Founder and CEO at IC Bellagio, Board Member at Entrepreneurs’ Organization. Bellagio, Lake Como.

I wish people could understand that being an entrepreneur truly means being 360°. In other words, it’s not all drinking champagne, being surrounded by amazing people, and having a team of people working “for you”.

The amount of energy that is required, the number of sleepless nights one endures, the constant questions that inhibit our minds, the constant search to improve and to do better, and the sense of responsibility that an entrepreneur carries on their shoulders are aspects that most people do not see nor understand.

Entrepreneurs top most health statistics on the wrong side

Ben Ridler. Founder at RESULTS.com. Auckland, New Zealand.

Being an entrepreneur is a privilege which affords us a lifestyle that most people think they would love. What many don’t understand is the personal cost.

Entrepreneurs top most health statistics on the wrong side; particularly for mental health where our numbers are appalling. Two thirds are diagnosed with a diagnosed mental health condition, and nearly half diagnosed with with two mental health conditions. We also have higher rates of heart attacks and cancer than most of the people who work for us.

Stress and diet are the two biggest contributors to the state of health in the western world, and as entrepreneurs, we need to be cognisant of the impact of stress, and do everything that we can to offset it. This ranges from diet to mindfulness, and exercise to knowing how to switch off. The way I see it, there is no point in being successful financially, and not having good health.

Having been in this game for a long time now, learning to manage stress and understand the role it plays in health has been a big part of my journey. Full disclosure, I thought I was handling it OK, and by OK I thought that drinking a bottle of wine each night and having a “blow out” on the weekends was “business as usual”.

After exiting my last venture, I decided to focus on health and relationships before rushing into my next venture. In that time, I changed my relationship with health, money and ultimately myself. Learning why we need release valves and choosing ones that were better for my health was a big move. Moving away from alcohol also made me learn to deal with emotions instead of charging on and ignoring them.

Learning about sympathetic and parasympathetic nervous systems and how to not stay in a stressed state for long periods was also lifesaving; my way of operating was not sustainable.

The sad fact is that few entrepreneurs have long careers because it’s a brutal, life-shortening role and comes with huge cost. For example, with COVID-19, many entrepreneurs have to let people go, and making those tough calls isn’t something we do without it taking a huge toll on ourselves (as well as the people it impacts).

Ultimately, redefining success and creating a vision for myself that was not about what I could attain but who I could become, and the values that I will live, has been a journey. As I head back into the world of business, I’m excited about testing this new approach to managing energy and health as part of my journey to be the best that I can be.

The mind of an entrepreneur is a gift and a curse

Daniel Dickson, Managing Director at Amarco Enterprises. Sydney, Australia.

I wish people understood the sheer amount of thought pattern processes and activity in the mind of an entrepreneur, and the way they see opportunities when other don’t. It’s the gift, and at the same time the curse, of an entrepreneur.

There are approximately 70,000–80,000 thoughts that adult humans have each day. I often feel that there are 140,000 thoughts that go through my mind before lunchtime, so I think the biggest thing is how to understand and harness that the energy and enthusiasm of an entrepreneur who often don’t put time against capabilities and abilities to perform tasks in that time i.e. they often overcommit and often complete things up to 75%.

The mind is more flighty, and definitely more scattered, but the part of the brain that triggers fear around risk is often more relaxed in an entrepreneur and, although they will be calculated, they are still stronger risk-takers than others.

You’re working 80+ hours a week for yourself so that you avoid working 40 or so hours for someone else

David Fastuca. Founder at Ambisie, Founder at Locomote. Melbourne, Australia.

Being an entrepreneur means you’re basically working 80+ hours a week for yourself so that you avoid working 40 or so hours for someone else.

So whatever you’re doing, make sure you really care about the problem you’re solving because you’re going to be tested many times throughout your journey.

What distinguishes entrepreneurs from non-entrepreneurs is their appetite for risk

Jamie Skella. Chief Operating and Product Officer at Mogul, Former Chief Product Officer at Horizon State. Melbourne, Australia.

People often believe that entrepreneurs are more ruthless, or more creative, or more driven, or more intelligent, or are otherwise “ideas people”. Yet, the key difference between entrepreneurs and non-entrepreneurs is simply their appetite for risk. What are you willing to risk to become your own boss? To pursue a new idea?

After all, your endeavour may fail. It will in fact fail 9 out of 10 times. The odds are stacked against you.

In the meantime, you’ve sacrificed time with friends, job security, perhaps even the stability of your marriage. So, is what you’re passionate about worth that sacrifice, even if it all ends up failing? That is what it means to an entrepreneur, and that is what separates everyone else from them.

Kym Huynh. Founder at WeTeachMe, President at Entrepreneurs’ Organization. Melbourne, Australia.

If you change the way you look at the world, your world will change

Being an entrepreneur gives you countless opportunities to practice making conscious and intentional choices in: (1) keeping things simple; and (2) choosing how we approach problems/reach to events.

I’m in constant amazement with: (1) how prone people are to making things more complicated than they need be; and (2) how quickly people get bogged down with the little details i.e. things that won’t matter in 10 years’ time.

On simplicity: The act of keeping things simple, is complex (and dare-I-say the ultimate sophistication). Simple problems require simple solutions. Complex problems require even simpler solutions. This type of thinking is rare.

On how we look at problems: The idea–that things that can signal the end of the world to one person and can result in what I call “analysis paralysis” or “constipation via contemplation” can be inconsequential to another–is an intriguing one, and speaks to the idea that how one looks at the world is how one experiences the world. For example, where one sees obstacles and problems, another sees opportunities for learning and growth. In the former, life is a struggle. In the latter, life is a journey of learning, expansion and growth.

How you look at the world is how you experience the world. In other words, if you change the way you look at the world, your world will change.

No one sees the grind, the long nights at the dining room table while the partner and children sleep, and the hours glued to the computer screen while friends are out having fun

Matt Woods. President at Coastal Mountain Excavation. Whistler, Canada.

As an entrepreneur, you have a blank canvas to build your future. You have the freedom to create a lifestyle and business you’ve always dreamed of, and once you’ve been at it for a while, you really get to see what you’re made of.

Having a normal job and being an employee for some people is enough i.e. working 9–5 and going home to the family at the end of the day and leaving your work behind is enough. For an entrepreneur, however, it’s never enough. The thrill of the hunt, and working and grinding like you’ve never known possible is so ultimately satisfying that it makes all the long days and nights worth the struggle.

For me any challenge or roadblock is just another opportunity to buckle down, problem solve, and work my way through any situation that in the past I would have considered impossible. It’s the ultimate opportunity to prove to yourself who you really are, show yourself what you’re made of and what you’re capable of.

The sense of accomplishment, of self-satisfaction, of gaining confidence, of leading people, and of building something together is incredibly rewarding. It’s not the destination that matters at all, it’s the journey and the lessons learned along the way that really teach you what the human brain and body can endure for an extended period of time.

There is also no such thing as an overnight success. Most people think entrepreneurs have a great idea and somehow, boom, overnight, they’re incredible wealthy and successful. No one sees the grind, the long nights at the dining room table while the partner and children sleep, and the hours glued to the computer screen while friends are out having fun.

It’s all the toiling, the will and the fight that entrepreneurship gifts you. Sometimes it’s really hard to appreciate it, but you need the experience, the wins, the losses, the grit, and the determination to see it through to completion that allow you to look back and be extremely proud of yourself.

Entrepreneurs are the crazy ones

Raymond Chou. Founder and CEO at Infront Consulting APAC. Kuala Lumpur, Malaysia.

Many people start their entrepreneurial journey reading about someone successful in a magazine article or Facebook post, and think to themselves, “I want to be rich and time-free like him/her”. And then once the business starts, reality hits EXTREMELY HARD because they discover that the two things they don’t have are: (1) money; and (2) time. Ironic isn’t it.

And then there are some that start their business because they have a different driver, motive or purpose, and no matter how hard things get, they keep on keeping on.

Steve Jobs once said: “Entrepreneurs are the crazy ones. The ones who push the boundaries. Who don’t say no. Who never seem to die.”

Entrepreneurship is tough! On many days most of us will say, “This is not worth it,” because it affects not only ourselves but everything and everyone around us. But those of us who are successful push forward because in some way, we want to change the world; even just a little bit.

We work 16 hours a day so we don’t have to work 8 hours a day

Ron Lovett. Founder and Chief Alignment Officer at Connolly Owens, Founder and Chief Community Officer at Vida Living, Author at Outrageous Empowerment. Halifax, Nova Scotia.

We work 16 hours a day so we don’t have to work 8 hours a day.

Entrepreneurs can see the future well before others

Tony Falkenstein. Founder and CEO at Just Life Group Limited, Founder and CEO at Just Water, President at Entrepreneurs’ Organization. Auckland, New Zealand.

One estimate is that non-entrepreneurs make up 92% of the population. Even if it is a little less or a little more, the fact is that most people are non-entrepreneurs, and think very much the same way. Non-entrepreneurs do not realise that entrepreneurs think so differently.

Entrepreneurs can see the future, well before others even start the process. So, entrepreneurs see the end result and go backwards to the start position, while non-entrepreneurs start at the beginning and work through a process.

The entrepreneur’s mind is like a computer insofar as it does the analysis so quick that it arrives at the end result within seconds. Once non-entrepreneurs understand this, they can go through the process from the beginning, as a check on the entrepreneur’s end result (when they work together).

I’ll caveat this with stating that the entrepreneur’s end result is not always right, so the non-entrepreneur’s check is important, but it shouldn’t slow down the entrepreneur moving forward.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

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[Business] is about your learning curve–how quickly you can learn–[and it’s also about] how that data driven can you be. The fine art of bring an entrepreneur is waking up everyday and challenging your biases. You have your vision, your personal and life dreams, and hard data points on whether issues are red flag, yellow flag or green flag i.e. what the issues with your staff, product or service are. Being able to grow and move past them is critical. When I learned how to do that, I saw big changes in my business.” — Georgia Beattie

Dad is really good with wine and with production but the stuff that I was expanding, such as the IP, was different and “out of his house”. So I spent a lot of time with the startup community and had great mentors. The thing about startups is that everyone shares. You ask an entrepreneur, “What did you do in this situation?” or, “Can I have a coffee; I’ve got a problem?” and they will say, “Yep!” and then they will just give a complete download of how they solved a situation that was similar.” — Georgia Beattie

For me it was really about being close to, and being around, the person I find the most inspiring in business; [my father]. My father is my mentor. It means that I can be around someone every day that can teach me so much, and [someone] who willing to teach and not hold back. He knows that I am family and [that] it is worth me knowing [what he knows].” — Penelope Sattler

All the achievement and all the success that comes [to family businesses], you share with your family. And that’s such a huge thing. They are people who are fully invested in what you’re doing, and what they’re doing, and so being able to celebrate together is wonderful.” — Penelope Sattler

I would say things like, “We are doing this!” and, “I’m gonna say this!” and a lot of it was rash. Dad would be my check-in. He’s a little more conservative and he’ll suggest, in a really gentle way, things like, “How about this?” or, “Have you thought about this?” [His] ease and grace was a big learning for me.” — Georgia Beattie

I like pitching things to people and when they give me a funny face, I’ll know that I need to slightly change the pitch. It’s about getting [the idea] out there. You will find someone that has [relevant] experience and you will be able to learn a little bit more.” — Georgia Beattie

The deeper you get into the business, the clearer it will be what your point of difference is.” — Georgia Beattie

Family businesses are such a special thing and not everyone can have a family business because not all families get along. In a family business there’s trust, you know what you need to do, and you communicate in [many] other ways. It is such an amazing and special thing and shouldn’t be taken for granted. Bring all your different loves and skillsets into the business to contribute to it rather than just conforming to its past. Make sure you bring your diversity and new-generation ideas into it.” — Georgia Beattie

In terms of the finances of the company–such as where the money comes from, and how cash flow works–there are things where you think you have it under control because you have a degree and you learned about it. But real life, it’s different.” — Penelope Sattler

With thanks to

Penelope Sattler is the General Manager of her family’s golf course — Barnbougle Golf, which has been voted as the Best Australian Golf Resort. Penelope really likes her family and says business rewards are even sweeter when shared with them.

Georgia Beattie got her start in her dad’s winemaking business before studying entrepreneurship and taking on the CEO role at Startup Victoria a few years ago. She’s now running her own business which is bringing startup skills and mentality to big corporate players. Georgia says one of the key benefits of working with family is the transparency and trust in management.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Make that investment in yourself. The more you level up and invest in your knowledge and mindset, the faster you can grow your company. The growth of your company is a reflection of you as a founder; of how much you know and of how much you’re learning.” — Nathan Chan

Be consistent with your content [in one channel]. Then move on to the next [channel]. One at a time. Be relentless on mastering one channel [at a time].” — Nathan Chan

Data comes first. When looking at your data, numbers don’t lie. Test based on your gut instinct but data at the end of the day is critical.” — Stephen Esketzis

Digital marketing comes down to 3 things: (1) Having the right offer. It’s got to be a high converting offer that resonates with your audience. Make it an irresistible offer; (2) Target customers. Be crystal clear on are your target customers are and how you will be reaching them. Because if you have the best offer but the wrong target market, they will not respond; and (3) The messaging of your copy. If you have the right offer and the right target customer but your copy misses, then they will not take action. It will be a dead campaign.” — Stephen Esketzis

Your network is your net-worth. If everything went to shit and you lose your business, your network is what will to stay with you. Having a strong reputation and nailing the relationships game is more powerful than anything else. Marketing platforms will change. Facebook, Twitter, YouTube, and Instagram might be gone tomorrow; this stuff comes and goes like the wind. The network is what’s going to stay.” — Stephen Esketzis

At the start of every year, I say to myself, “I am going to have a good stab at these goals. I’m gonna give it a good, hard crack for the next 12 months and see what happens.” — Nathan Chan

I remind myself, “I could be this close but if I give up now, that’s it. It is definitely over.” Keep mentally reminding yourself. You could be one campaign away in making something work. Same with business. You could be one opportunity away, or one person away, in turning your business around.” — Stephen Esketzis

With thanks to

Nathan Chan is the Founder of Foundr, the magazine that profiles entrepreneurs. Nathan started Foundr at the top by interviewing Sir Richard Branson — he then gave away that copy of the magazine to supercharge the Foundr brand. Since then he’s interviewed Arianna Huffington, Mark Cuban, Seth Godin, Tim Ferriss and he shares their insights and his own in this brand building masterclass.

Stephen Esketzis is the marketing funnel mastermind and Founder of Digital Marketers Australia. He launched his first business straight out of high school with the Meggle App which hooked people up with their nearest bar or nightclub. Building a 10,000 strong network for the app took Stephen deep into the world of digital marketing. Today he builds marketing funnels for businesses of all shapes and sizes.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.