Archives For Purpose


One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

How did your business come to be?

Old ways have got to give for new beginnings to happen

Ai-Ling Wong. Founder at The Decorateur, President at Entrepreneurs’ Organization. Kuala Lumpur, Malaysia.

My entrepreneurial journey started at the age of 25 where I worked in one of my family businesses; a trading business which had no family members running it but only hired people. Thrown in to the deep end, it was a steep learning curve. In spite of the little experience I had, slowly but surely I increased sales 30% year-on-year.

After 12 years running the business, our Singaporean business partner started meddling and telling us “what to do”. Not surprisingly, it didn’t take long for us to reach the point where we could not see eye-to-eye.

Not wanting to cause more stress to my father–who was Chairman at the time, I offered the Malaysian Managing Director position to the Singaporean partner, and gave him 3 years to prove himself (as he claimed he could increase the business turnover). I then embarked on my new interior design business which took off swiftly.

Fast forward 3 years, the Singaporean partner did not manage to meet targets, and I was asked to return. By that stage, I was too entrenched with my growing interior design business to return to run the trading business.

A negative experience sometimes happens for a good reason. In other words, old ways have got to give for new beginnings to happen. In this case, despite my dissatisfaction towards the Singaporean partner, I have him to thank for the better opportunity to start my new business.

Little did I realize how much my company would grow to improve the lives of our supplier partners, team members, and many others around the globe

Andrea Grisdale, Founder and CEO at IC Bellagio, Board Member at Entrepreneurs’ Organization. Bellagio, Lake Como.

My business was created out of my love and passion for all things Italy and travel.

When my company was founded back in 1999, it was a great opportunity to live the life I wanted to live, that is, improving the lives of others through travel and all things Italy. This gave me opportunity to enjoy not only all that this beautiful country has to offer but be able to share the best of it with those from afar.

Little did I realize how much my company would grow to improve the lives of our supplier partners, team members, and many others around the globe.

My business came to be from of a mixture of: (1) a pinch of chance; (2) a hint of right timing; (3) a bag of hard work; and (4) the audacity of sticking through challenging times

David Fastuca. Founder at Ambisie, Founder at Locomote. Melbourne, Australia.

My business came to be from of a mixture of: (1) a pinch of chance; (2) a hint of right timing; (3) a bag of hard work; and (4) the audacity of sticking through challenging times.

My business partner and I almost gave up on our efforts to create a business for ourselves after struggling in our very early days with a variety of other businesses.

Sticking “with it” and having the courage to persevere led us to opportunities in industries we knew nothing about. Isn’t life funny?

Serendipity has been a strong theme throughout my career

Jamie Skella. Chief Operating and Product Officer at Mogul, Former Chief Product Officer at Horizon State. Melbourne, Australia.

Serendipity has been a strong theme throughout my career. I focus intensely on the things that I’m interested in, then keep an open mind about the opportunities that present themselves without deliberate planning. In the case of my most recent project, Trax, it came to be on these same familiar terms.

Trax combines esports, cryptocurrency, and digital product to capitalize on a gap in the market; each of which I have accumulated vast amounts of knowledge in during past years.

I deeply admire specialization yet having a “broad T” has enabled me to combine knowledge sets to identify and seize opportunities that would have otherwise been missed. I imagine this is how many of my future businesses will come to be, as the effects of a broad T only continue to compound positively over time.

Knowing what I know now, would I do it all again? Absolutely. Without question. Without hesitation.

Kym Huynh. Founder at WeTeachMe, Former President at Entrepreneurs’ Organization. Melbourne, Australia.

WeTeachMe was born from: (1) a chance encounter between strangers at a weekend hackathon; (2) the sharing of an idea that the strangers believed in and could get behind; (3) a bag full of enthusiasm and dreams; (4) a sprinkling of youthful optimism and nativity; and (5) a willingness to throw caution to the wind and give things a good go.

The following years saw these strangers: (1) bond over weekly meetings at local cafés eating complimentary biscuits and cake the staff brought over; (2) spend their days, evenings and weekends hunched over dimly lit computer screens obsessing over the business, the strategy, and the product; (3) chatter excitedly about grandiose ideas and what the future could bring; and (4) experience joy as their vision came to life before their very eyes.

What these strangers didn’t anticipate, however, was: (1) the many hard lessons that would need to be learned; (2) the overwhelming stress would at times cripple one another and cause burnout; and (3) the difficult challenges that would need to be navigated as part and parcel of the journey.

Knowing what I know now, would I do it all again? Absolutely. Without question. Without hesitation.

The learning curve for me was steep… but life-changing. The relationships and friendships I had were tested… but the ones that survived will last a lifetime. The experiences tested me… but have changed me for the better. All these things are things that no amount of money can buy.

I consider myself an accidental entrepreneur. I just started walking and just continued walking.

Raymond Chou. Founder and CEO at Infront Consulting APAC. Kuala Lumpur, Malaysia.

I consider myself an accidental entrepreneur. I started selling cookies when I was 14 to help the family, and a lot of the “entrepreneurial spirit” was learnt along the way.

In my working life, I could somehow never hold on to a job for more than a year. I would join a company, work to improve the systems and efficiency, and once achieved would get bored. After some years of this, I went into self-employment and established myself as an IT trainer. I started off by teaching Microsoft Project, Microsoft Excel, and Microsoft PowerPoint.

After some years of this, a friend coaxed me into starting a business of my own and said that he would invest in me. I jumped on this opportunity and have never looked back.

Did I plan it all? Did I have a grand vision? Not at all. I just started walking and just continued walking.

Sometimes we’re hard on ourselves in regarding to having a plan. But do we even have enough knowledge to even have a plan? As a young 24-year-old, I did not possess the knowledge of business, and did not have enough life experience to create a grand vision. Is that wrong?

Perhaps it is more important to not stand still, and to take steps forward until one day you can see what your grand vision is.

My business came to be by asking myself one big question

Ron Lovett. Founder and Chief Alignment Officer at Connolly Owens, Founder and Chief Community Officer at Vida Living, Author at Outrageous Empowerment. Halifax, Nova Scotia.

My business—VIDA Living—exists to revolutionize affordable communities, and came to be by asking myself this one big question: “What if I had to restart the affordable housing industry? What would it look like?”

From there the second question was born: “What if we treated tenants like customers?”

The rest, as they say, is history.

My company was purchased for $1 and now has a market capitalization of about $80M. Not a bad return on $1.

Tony Falkenstein. Founder and CEO at Just Life Group Limited, Founder and CEO at Just Water, President at Entrepreneurs’ Organization. Auckland, New Zealand.

I once worked for a publicly listed company, and started a division to rent out fax machines. The public company went into receivership, and I purchased the fax division for $1.

From renting faxes, we moved to water coolers, water delivery, ventilation systems, Solatube and hot water cylinders.

Just Life Group is now a public listed company in its own right and has a market capitalization of about $80M. Not a bad return on $1. (And I still own/control 80% of the company.)

My business started on a bet

Tui Cordemans. Co-Founder at Koh Living. Melbourne, Australia.

For some reason, I expect people to have serious and purposeful responses as to why and how they started a business. For me, it started on a bet. I was an unemployable twenty-something-year-old and wanting to live my highest values (travel and fun).

During my twenties, I left a business behind in Germany and when I moved to Australia, I had to get a job. 3 short-term jobs later, I decided I was not made for the employment market.

During that time, my best friend (now business partner) were planning our holidays. She wanted to go to Vietnam but didn’t have the funds. I offered to give her some to which she responded that she would only accept if I started a business when I came back from my 3‑month stint travelling Nepal and south-east Asia. With that at the back of our minds, off we went on our travels.

Towards the end of our respective trips, we reunited in Bangkok. Sitting outside an Israeli restaurant, we drank ice-cold beers and shared photos of our holidays. We were bent over with laughter, so much so that a lady approached us and asked if she could join us. She was curious as to why we were laughing so much you see.

As fate would have it, we ended up having way too many beers and started talking about business. This lady turned out to own a distribution company in Melbourne, Australia selling homewares. She had been travelling around the world sourcing new products and was on her way home.

We both thought that this sounded amazing, and sounded like the best job in the world.

After this encounter, my friend went home and I was left with the task of finding product. On a budget, I trawled the Chatuchak market and came across some colorful unique candles. Not having ever bought a candle in my life, I put $1,000 worth of candles on a credit card and my friend went about trying to work out how to get them to Australia.

We don’t sell those candles anymore, but a lifetime later, we have one of the most recognizable tourist brands in Australia. And true to form, our business continues to fulfill our highest values of travel and fun!

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

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People decide if they’re going to stick with the podcast in the first minute or two; they will decide if they’re going to stay on or not.” — Corey Layton

Word-of-mouth is the most dominant way that people get recommendations from podcasts; it’s all about your friends’ recommendations.” — Corey Layton

Analytics are essential. One of the realms you can get some stats is via Apple analytics which will tell you about the time people spend listening to your podcast. Now if you make an hour and 20-minute podcast and your time spent listening is 20 minutes in, you’ve got a problem. Equally if people are skipping over certain segments that you think is really funny every week, you can see that skip and then you like, “Maybe I’m not so funny.” Via Spotify you can get an understanding of your demographics based on gender and age. It helps you understand where your stories are resonating most, and the sort of demographic that you need to continue to pitch at or grow. Analytics are key.” — Corey Layton

Before you start your podcast you need to ask yourself, “What’s in it for my listeners, and what’s the problem that I’m trying to solve for them?” You need to really know your audience. Who are you talking to, and what do you want them to get out of it? You need to be passionate about the subject matter that you’re talking about, or at least have done research on the subject so you are engaged in the actual topic that you’re talking about. And you need to bring in great storytelling elements. So knowing your audience will help you shape your whole podcast that will dictate what themes you choose what topics you choose.” — Serpil Senelmis

It sounds like it’s technically easy but there are a lot of considerations in making a podcast that’s of high quality. The thing that I can say that is the same or similar is other markets such as advertising or search engine optimization or website design. You can basically have a crack at all of these things. And in fact, we probably all have had a crack at all of these things. But once you call in the experts, you’re going to get better results. Because you are competing with radio stations, you are competing with newspapers, and you are competing with commercial brands that are pumping out podcasts. So to be able to play in their league, you need to think like they do.” — Serpil Senelmis

The most important thing are the answers to the following questions: (1) who is your audience; and (2) why are you making this podcast? If you don’t have a purpose, what’s the point of it? You really need to know what is your purpose and who you are going to service with your podcast. If you can’t answer those two questions, go write a short story or do something else.” — Serpil Senelmis

Who else is doing the same, and how can you do it differently? Given with how many podcasts exist, there’s so many people on their own tangents. If you’re just mimicking someone–which most often is, “I’m in X industry, I’m going to talk to ex-experts from this industry about their experience”–chances are that it’s already covered. Find your shtick.” — Corey Layton

Peoples’ attention spans, particularly on social, are not there. The work we did with Facebook was about taking broader content, which are 60-minute discussions, and cutting them down to 20-minute podcast episodes, which were then accompanied by 60 to 90-second videos. Each content piece did different jobs. The video is there to give you an essence and to hook you in. The podcast is to sit alongside it. And if you wanted to dive deeper, it was there was an option. The differing mediums are complementary because they have different roles.” — Corey Layton

With thanks to

Serpil Senelmis is the co-director of content creation agency Written & Recorded. As a journalist for hire with decades of experience in radio, television, newspapers, and marketing, Serpil helps organisations to tell their story. She steps through the podcast creation process from concept to publication.

Corey Layton is the Content & Marketing Director with podcast hosting platform Whooshkaa, where he has led the production of successful podcasts from Mercedes Benz, Facebook and the City of Sydney. Corey warns of the pitfalls in podcasting and names the secret ingredient in reaching your audience.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

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Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.