Archives For Competition

One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What is failure in its greatest sense?

Failure to me means not taking that risk at all

Adam Massaro, Partner at Akerman LLP. Denver, Colorado.

Failure to me doesn’t mean taking a risk and not achieving the desired outcome. Failure to me means not taking that risk at all.

When you embrace risk, you have the opportunity of learning something invaluable about yourself (or others).

Failure, therefore, is knowing that you had the opportunity to move forward or fix a problem, but not taking the steps to do so.

Failure is not living your days the way you want to live your life

Arnie Malham, Founder and President of, Author and Speaker at Worth Doing Wrong. Nashville, Tennessee.

To look back on life (at any age) and realize you have more money than friends, more regrets than adventures, or more hate than love might all singularly qualify as failure. From my perspective, the culmination of all three might be the trifecta of failure in the game of life.

But life comes at you fast and failure on a daily basis might not be so easy to spot in ourselves. I’d submit the argument that failure, much like success, accumulates over time. It accumulates in the seemingly small daily choices of life. Our diet and exercise (#YoungerNextYear), our reading and conversations (#CompoundEffect), and how we prioritize our most valuable asset, our attention (#Indistractable).

The uncomfortable truth is this: how we live our days is how we live our lives. Therefore, failure is not living your days the way you want to live your life.

Failure is not living a life with intentionality

Finnian Kelly, Founder of Intentionality, Inc., International Keynote Speaker, Area Director for Entrepreneurs Organization. Aspen, Colorado

Failure is not living a life with intentionality but living a life by the conditioned state of your societal, cultural and familial influences. Failure is when you operate in a default mode and where you don’t fully live in the present and enjoy the wonder that is life.

No success in life can compensate for failure in the home

Kym Huynh. Founder at WeTeachMe, Former President at Entrepreneurs’ Organization. Melbourne, Australia.

I am of the belief that no success in life can compensate for failure in the home.

The wonderful thing about life is that we have agency i.e., that we have the ability to choose, to craft a vision or determine our destination, to make intentional decisions that move us closer to our vision or destination, to reflect, learn and course-correct as we go, and to hopefully one day be at a place where we are at peace with our past, content with our present, and hopeful for our future.

Therefore, I suggest that life is not chance, but premeditation.

And with the basis that no success in life can compensate for failure in the home, we have within us the ability to build connected and successful families by giving the following: (1) love; (2) dedication; (3) patience; (4) sacrifice; (5) service; and (6) commitment.

P.S. Having a successful family is infinitely more fun than having a successful business.

Failure in its greatest sense is not trying, not starting that business, not approaching your crush, and not giving your idea an honest try

Randall Hartman, Founder at GROUNDWRK. Denver, Colorado.

One hears a lot of gobbledygook about failure in nearly every business success story and inspirational speaking event etc. For example: “My failures taught me insert-important-business-lesson),” or, “My failures made me the person I am today.”

In my opinion, failure in its greatest sense is not trying, not starting that business, not approaching your crush, and not giving your idea an honest try. The inaction is something you live with for the rest of your life and may be one of your greatest regrets when it’s too late.

If you are not failing you are not growing. I think this is particularly true for entrepreneurs.

Richard J Bryan, Founder at The Bryan Group Inc., Keynote Speaker and Author. Denver, Colorado.

I like the quote by Richard Branson, “If you are not failing you are not growing”. I think this is particularly true for entrepreneurs.

I remember needing to close a loss-making business and lay off all the staff in my home town of Bristol when I was 28. It was a harsh lesson about what can happen if one gets things wrong, but I learned a huge amount in the process that made me stronger going forward.

Failure is to not be the best to the people I care about, to never discover what my personal potential is, and to let happiness elude me in lieu of ego-driven activities

Ross Drakes, Founder and Creative Director at Nicework, President at Entrepreneurs’ Organization, Keynote Speaker, Host of One More Question Podcast. Johannesburg, South Africa.

The first is to not be the best to the people who I care about. So often we get distracted and stressed and take it out on those people who matter the most. Family and friends should not pick up the burden of the business.

The second is to never discover what my personal potential is. I am not talking about living to the standards of others but to live to ones that I myself define.

The first is to let happiness elude me in lieu of ego-driven activities.

It’s when we neglect the ability to reframe the negative as opportunities for insight and inspiration that we fail

Stu Swineford, Founder at Relish Studio, President at Anabliss, Partner at Forty105 LLC. Denver, Colorado.

Failure is not living up to one’s full potential, and accepting setbacks as permanent. Every moment holds opportunity for growth and discovery. It’s when we neglect the ability to reframe the negative as opportunities for insight and inspiration that we fail.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

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“People decide if they’re going to stick with the podcast in the first minute or two; they will decide if they’re going to stay on or not.” – Corey Layton

“Word-of-mouth is the most dominant way that people get recommendations from podcasts; it’s all about your friends’ recommendations.” – Corey Layton

“Analytics are essential. One of the realms you can get some stats is via Apple analytics which will tell you about the time people spend listening to your podcast. Now if you make an hour and 20-minute podcast and your time spent listening is 20 minutes in, you’ve got a problem. Equally if people are skipping over certain segments that you think is really funny every week, you can see that skip and then you like, “Maybe I’m not so funny.” Via Spotify you can get an understanding of your demographics based on gender and age. It helps you understand where your stories are resonating most, and the sort of demographic that you need to continue to pitch at or grow. Analytics are key.” – Corey Layton

“Before you start your podcast you need to ask yourself, “What’s in it for my listeners, and what’s the problem that I’m trying to solve for them?” You need to really know your audience. Who are you talking to, and what do you want them to get out of it? You need to be passionate about the subject matter that you’re talking about, or at least have done research on the subject so you are engaged in the actual topic that you’re talking about. And you need to bring in great storytelling elements. So knowing your audience will help you shape your whole podcast that will dictate what themes you choose what topics you choose.” – Serpil Senelmis

“It sounds like it’s technically easy but there are a lot of considerations in making a podcast that’s of high quality. The thing that I can say that is the same or similar is other markets such as advertising or search engine optimization or website design. You can basically have a crack at all of these things. And in fact, we probably all have had a crack at all of these things. But once you call in the experts, you’re going to get better results. Because you are competing with radio stations, you are competing with newspapers, and you are competing with commercial brands that are pumping out podcasts. So to be able to play in their league, you need to think like they do.” – Serpil Senelmis

“The most important thing are the answers to the following questions: (1) who is your audience; and (2) why are you making this podcast? If you don’t have a purpose, what’s the point of it? You really need to know what is your purpose and who you are going to service with your podcast. If you can’t answer those two questions, go write a short story or do something else.” – Serpil Senelmis

“Who else is doing the same, and how can you do it differently? Given with how many podcasts exist, there’s so many people on their own tangents. If you’re just mimicking someone–which most often is, “I’m in X industry, I’m going to talk to ex-experts from this industry about their experience”–chances are that it’s already covered. Find your shtick.” – Corey Layton

“Peoples’ attention spans, particularly on social, are not there. The work we did with Facebook was about taking broader content, which are 60-minute discussions, and cutting them down to 20-minute podcast episodes, which were then accompanied by 60 to 90-second videos. Each content piece did different jobs. The video is there to give you an essence and to hook you in. The podcast is to sit alongside it. And if you wanted to dive deeper, it was there was an option. The differing mediums are complementary because they have different roles.” – Corey Layton

With thanks to

Serpil Senelmis is the co-director of content creation agency Written & Recorded. As a journalist for hire with decades of experience in radio, television, newspapers, and marketing, Serpil helps organisations to tell their story. She steps through the podcast creation process from concept to publication.

Corey Layton is the Content & Marketing Director with podcast hosting platform Whooshkaa, where he has led the production of successful podcasts from Mercedes Benz, Facebook and the City of Sydney. Corey warns of the pitfalls in podcasting and names the secret ingredient in reaching your audience.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

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Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.