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One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What is failure in its greatest sense?

Failure to me means not taking that risk at all

Adam Massaro, Partner at Akerman LLP. Denver, Colorado.

Failure to me doesn’t mean taking a risk and not achieving the desired outcome. Failure to me means not taking that risk at all.

When you embrace risk, you have the opportunity of learning something invaluable about yourself (or others).

Failure, therefore, is knowing that you had the opportunity to move forward or fix a problem, but not taking the steps to do so.

Failure is not living your days the way you want to live your life

Arnie Malham, Founder and President of BetterBookClub.com, Author and Speaker at Worth Doing Wrong. Nashville, Tennessee.

To look back on life (at any age) and realize you have more money than friends, more regrets than adventures, or more hate than love might all singularly qualify as failure. From my perspective, the culmination of all three might be the trifecta of failure in the game of life.

But life comes at you fast and failure on a daily basis might not be so easy to spot in ourselves. I’d submit the argument that failure, much like success, accumulates over time. It accumulates in the seemingly small daily choices of life. Our diet and exercise (#YoungerNextYear), our reading and conversations (#CompoundEffect), and how we prioritize our most valuable asset, our attention (#Indistractable).

The uncomfortable truth is this: how we live our days is how we live our lives. Therefore, failure is not living your days the way you want to live your life.

Failure is not living a life with intentionality

Finnian Kelly, Founder of Intentionality, Inc., International Keynote Speaker, Area Director for Entrepreneurs Organization. Aspen, Colorado

Failure is not living a life with intentionality but living a life by the conditioned state of your societal, cultural and familial influences. Failure is when you operate in a default mode and where you don’t fully live in the present and enjoy the wonder that is life.

No success in life can compensate for failure in the home

Kym Huynh. Founder at WeTeachMe, Former President at Entrepreneurs’ Organization. Melbourne, Australia.

I am of the belief that no success in life can compensate for failure in the home.

The wonderful thing about life is that we have agency i.e., that we have the ability to choose, to craft a vision or determine our destination, to make intentional decisions that move us closer to our vision or destination, to reflect, learn and course-correct as we go, and to hopefully one day be at a place where we are at peace with our past, content with our present, and hopeful for our future.

Therefore, I suggest that life is not chance, but premeditation.

And with the basis that no success in life can compensate for failure in the home, we have within us the ability to build connected and successful families by giving the following: (1) love; (2) dedication; (3) patience; (4) sacrifice; (5) service; and (6) commitment.

P.S. Having a successful family is infinitely more fun than having a successful business.

Failure in its greatest sense is not trying, not starting that business, not approaching your crush, and not giving your idea an honest try

Randall Hartman, Founder at GROUNDWRK. Denver, Colorado.

One hears a lot of gobbledygook about failure in nearly every business success story and inspirational speaking event etc. For example: “My failures taught me insert-important-business-lesson),” or, “My failures made me the person I am today.”

In my opinion, failure in its greatest sense is not trying, not starting that business, not approaching your crush, and not giving your idea an honest try. The inaction is something you live with for the rest of your life and may be one of your greatest regrets when it’s too late.

If you are not failing you are not growing. I think this is particularly true for entrepreneurs.

Richard J Bryan, Founder at The Bryan Group Inc., Keynote Speaker and Author. Denver, Colorado.

I like the quote by Richard Branson, “If you are not failing you are not growing”. I think this is particularly true for entrepreneurs.

I remember needing to close a loss-making business and lay off all the staff in my home town of Bristol when I was 28. It was a harsh lesson about what can happen if one gets things wrong, but I learned a huge amount in the process that made me stronger going forward.

Failure is to not be the best to the people I care about, to never discover what my personal potential is, and to let happiness elude me in lieu of ego-driven activities

Ross Drakes, Founder and Creative Director at Nicework, President at Entrepreneurs’ Organization, Keynote Speaker, Host of One More Question Podcast. Johannesburg, South Africa.

The first is to not be the best to the people who I care about. So often we get distracted and stressed and take it out on those people who matter the most. Family and friends should not pick up the burden of the business.

The second is to never discover what my personal potential is. I am not talking about living to the standards of others but to live to ones that I myself define.

The first is to let happiness elude me in lieu of ego-driven activities.

It’s when we neglect the ability to reframe the negative as opportunities for insight and inspiration that we fail

Stu Swineford, Founder at Relish Studio, President at Anabliss, Partner at Forty105 LLC. Denver, Colorado.

Failure is not living up to one’s full potential, and accepting setbacks as permanent. Every moment holds opportunity for growth and discovery. It’s when we neglect the ability to reframe the negative as opportunities for insight and inspiration that we fail.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

Don’t miss out on any new articles. Subscribe via email using the form at the bottom of this post and I’ll have the articles delivered straight to your inbox. Alternatively, you can also follow me on my various social media accounts: FacebookInstagramLinkedIn, and Twitter.

One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What does success look like to you?

Success on every front can often be tied to the books we read and the people we meet

Arnie Malham, Founder and President of BetterBookClub.com, Author and Speaker at Worth Doing Wrong. Nashville, Tennessee.

There are many forms of “success”: personal; parental; spiritual; spousal; and financial (just to name a few).

For me “business success” appeared when I began to understand the difference in being a “solopreneur” and being an “entrepreneur” #TheEMyth. “Entrepreneurial success” appeared when I began caring more about asking the “right questions” than having the “right answers” #ScalingUp. And “leadership success” appeared when I began thinking more like a “leader” in my company and less like a “boss” #GreatbyChoice.

Ultimately, success on every front can often be tied to the books we read and the people we meet. I certainly wish everyone great and abundant adventures in both.

Success is the ability to find time again so that you can do all the things you really want to do

Ash Rathod, Managing Director of Digital Focus Creatives. Leicester, United Kingdom.

I define success has the ability to find time again so that you can do all the things you really want to do. Whether it be personal or business, these are things that you do not because you need to do them, but because you want to do them.

The true meaning of success is asking yourself every day, “Am I living a life of Intentionality?”

Finnian Kelly, President at Entrepreneurs’ Organization, Founder at Intentionality, Founder at Wealth Enhancers. Boulder, Colorado

Success to me is about not having regrets. This doesn’t mean you can’t have mistakes—mistakes are natural—but rather how you respond to the mistakes and set yourself up for a different course of action in the future.

For me, the true meaning of success is asking yourself every day, “Am I living a life of Intentionality?” This means deciding how you want to feel and then taking deliberate action forwards.

I believe that the key to success is when one can identify if their entrepreneurial journey is aligned with their spiritual journey. That’s much more important than scaling a company to $100M.

The amount of financial success won’t matter at all if my home life, my health, or my mindset isn’t good

Katty Douraghy, President at Artisan Creative, Author at The Butterfly Years. Los Angeles, California.

Success means inner and outer harmony; personally and professionally. The amount of financial success won’t matter at all if my home life, my health, or my mindset isn’t good.

Success means happiness, fulfillment and contribution to something bigger than me.

Success is the creation of a life where we all walk each other home

Kym Huynh. Founder at WeTeachMe, Former President at Entrepreneurs’ Organization. Melbourne, Australia.

Success to me is the realization that every one of us have agency i.e., the ability to decide, and that we have the ability to determine how we see, and how we experience, the world.

Firstly, the understanding that when we change the way we see the world, our world changes. This understanding has given me choice in how I look at my life experiences, and subsequently how I experience life.

Secondly, the realization that we can’t change our past but we can create our future. And that we have the ability to envision a future; one that is hopefully so bright and vivid that it becomes a guiding light for all our life decisions.

Thirdly, the empowerment in knowing that the great thing about life is that we don’t have to look like what we want to become but rather, it’s all about heart and desire and skill. Satisfy those three requirements and the destination is inevitable.

And finally, the grace in knowing that as per the wisdom of David O. McKay, no success in life compensates for failure in the home.

And whilst home can mean “home” in the nuclear sense, if we include our friends, our communities and the lives we touch, and build a life where we lift each other, then perhaps we can create a life where we all walk each other home.

My philosophy is you need enough money to do the things you want to do but you also need enough time to enjoy it

Richard J Bryan, Founder at The Bryan Group Inc., Keynote Speaker and Author. Denver, Colorado.

Success is all about the freedom to choose how I spend my time both personally and professionally. When I became the CEO of our family business at the age of 28, I did it out of a sense of duty and not necessarily because it was what I wanted to do. My philosophy is you need enough money to do the things you want to do but you also need enough time to enjoy it.

I measure success in my late 40’s by what sort of legacy and positive impact I can leave behind

Steven Ziegler, Founder at Z3 Talent, Founder at ConstructionJobsColorado.com. Denver, Colorado.

In my 20’s and for much of my 30’s I was consumed with how much money and financial wealth I could create. Although those items are still important to me, I measure success in my late 40’s by what sort of legacy and positive impact I can leave behind. I’m certain this has a lot to do with the fact I have 3 kids and I am getting older!

I judge my successes by the positive effect I have on the wellbeing of others

Stu Swineford, Founder at Relish Studio, President at Anabliss, Partner at Forty105 LLC. Denver, Colorado.

I get the most joy out of knowing I have helped someone level up. Whether that’s making an introduction, shining a light on a solution to a problem they are facing, or helping them reach their goals and establish even bigger objectives, I get a ton of good vibes knowing that I was part of that success.

I judge my successes by the positive effect I have on the wellbeing of others. That and knowing I have given my all in an activity or objective. Because at the end of the day, that’s all we can do.

At the start I wore 20 hats. I drew a line in the sand and stated that once successful, I would be wearing 1 hat, and that hat is “owner”.

Tim Glennie, Co-Founder & Managing Partner at BridgeView. Denver, Colorado.

It is important to define success at the start of your entrepreneur journey.

My goal was simple. At the start I wore 20 hats. I drew a line in the sand and stated that once successful, I would be wearing 1 hat, and that hat is “owner”.

Success meant creating a business that could scale and have the proper processes and systems to operate without a dependency on an owner.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

Don’t miss out on any new articles. Subscribe via email using the form at the bottom of this post and I’ll have the articles delivered straight to your inbox. Alternatively, you can also follow me on my various social media accounts: FacebookInstagramLinkedIn, and Twitter.

Revenue sounds great but being profitable is a lot more difficult. You’ve got to understand the details and the reality is that if you are in a business, or starting a business, you really need to understand the backend of things. It can’t just be just about turning over a lot of revenue and thinking, “I turned over $4M and that means I’m great.” No, it’s not like that at all.” — Jeffrey Gore

People have fantastic brand ideas or business idea, but don’t put in a lot of commercial thinking. This is where people get caught out; they’re in that fun phase of launching an idea and seeing it come to life, but then quickly discover that they have to think about cash flow. We’re the first to admit that we fell into that trap.” — Mia Klitsas

You need to understand the things you’re not good at and the things that you don’t know, then don’t try to do those things. Find people who know that stuff and talk to them the best way you can, or hire them if you can. It took us a long time to figure out. There are certain things that we are not good at yet we try to do them because we’re the boss and we try to do everything. However, it’s not our core skill set and it is better to pay someone to do it.” — Jeffrey Gore

As a tradesman, you don’t know anything about online marketing or websites. Once I reached out to a company to build for the business a website. We burned $90,000 that year and it nearly sent the business bankrupt.” — Tom Harley

Sometimes you just have to go out and learn things. Now I know more about digital marketing now than most people and now have an in-house digital marketing team.” — Tom Harley

Doors started to open once I reached out to other people; people who have their own businesses; accountants and friends whom I went to school with. What we need to know is not in here, it’s out there.” — Tom Harley

It was once just three of us; my dad, my brother and myself. Once I started collecting knowledge from others, doors started to open. After my first business coaching class, I went home and sat in front of the computer and just wrote for three hours. Twelve months later we have 15 staff and are doubling year-on-year.” — Tom Harley

I use to throw $5,000 at a marketing initiative and would sit back and hope that it worked. But testing and measuring is smarter. If you put $200 on something and the leads come in, you must log where the leads are coming in from and find out what the leads cost. What does it cost to acquire a customer? Once you get good at testing and measuring, everything opens because you know with certainty which customer acquisition channels work.” — Tom Harley

I started as a student and I really knew nothing. Arguably now, 13 years in, I still know nothing. I’m good with that because it means that I am constantly pushing myself and challenging myself. I don’t for a second think that I know everything because the minute that you get into that headspace, disruptors come in.” — Mia Klitsas

I am always learning and believe that you can learn from anyone and everyone. Just be open because learning is everywhere.” — Mia Klitsas

With thanks to

Mia Klitsas & Jeff Gore are co-founders of the feminine hygiene brand Moxie. While they have solved the problems of tampons getting lost in handbags, they have created a few challenges for themselves that have been difficult to overcome. Mia and Jeff point out the importance of profit over revenue and focus on what’s important.

Tom Harley is the co-founder of Harley & Sons Roofing. After rounding up his plumbing brothers to work with his dad, Tom has led the way in developing a business that is doubling in size each year. Tom says if you don’t know something you have to get out there and learn it.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

I put a sign on my door that says “Redundancy in Progress”. I’m working very hard on making sure that I can make myself redundant so the really great people that I have can come through. Another thing that has been fantastic in a learning sense is hiring the right people “for you”. There is hiring people that have the skills, that are smarter than you, and can do the job better than you, but to find people that suit you is very important. Understanding this has taken many years of learning.” — Anou Khanijou

If you put yourself out there, the opportunities come. People say you have to be in the right place at the right time but I say if you take the opportunity, the right place and the right time happens. For example, if I had sat at home and said, “I’m not going to do this today,” I would not have met the right person that said, “Can you help me with my pants?” I say, “I am going to take every opportunity as it comes, and learn. Even if nothing comes from it, I’ve learned, I’ve engaged, and I’ve met somebody that helped me on my journey.” It’s about taking every chance that presents itself, converting them into opportunities.” — Anou Khanijou

We didn’t know anything about anything. I lived in a bubble, did what I studied, and painted within the guidelines. Starting a business was so crazy! For every part of the journey, we didn’t know anything; we just did it. Our first product was a complete failure. But one thing leads on to the next, and on to the next, and opens up to so many more opportunities. And before you know it, you turn around and you think, “I kind of know a thing or two now.” I would have never guessed that I would be where I am now today.” — Carolyn Wong

Small and steady growth is enough. I used to be very caught up in doing things quickly and when someone told me that it would take 10 years o build our business into a successful business, I said “No way. I’m going to do it 3 years, and then I’m gonna retire.” Eight years later, I am still here. There’s no point in putting that much pressure on yourself; just slow and steady. I have learned to appreciate the journey and appreciate the moment because time flies. The whole journey is really beautiful and fulfilling.” — Carolyn Wong

As you’re scaling up, you get to point where you need to get into your business the right people with the right culture, and they are going to do things differently. They won’t do things the way you want them to. They’re going to make you uncomfortable, and if you’re prepared for that and learn to close your eyes and accept that, “Yes I would have done it differently but I accept that he/she will do it their way,” then you can scale up. That is growth.” — Anou Khanijou

If you believe in what you want to do, no age is the wrong age. Any age is correct. If you are not true to that belief, it will never be correct. I have always believed very strongly in what I wanted to do, and I have always set forth to achieve it. If you believe you want to be in business, then be in business.” — Anou Khanijou

Be goal orientated and not task orientated. At the beginning of your journey, you’re a micromanager because you have to cover every aspect of the business. You’re the maker, the packer, the sender, the seller… everything! But it’s about transitioning and stepping out of these things, and it’s difficult because you’re letting go and trusting other people. If you can’t trust your staff to do the right job then there’s a big question mark.” — Carolyn Wong

With thanks to

Anou Khanijou is the Managing Director of Anouconcept, but she created her first business before the age of 18. Starting with a successful Thai restaurant, she then created another restaurant, followed by a nightclub. Then came an almighty failure, one she’s determined to never repeat.

William Du & Carolyn Wong are co-founders of giftware retailers Short Story. Growing from market stalls to department stores, this couple has seen success and failure — often in equal measure. William and Carolyn share are enjoying success, but share their failures in the hope that you won’t suffer the same fate.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

## The 10.10.10
* If you do the 10.10.10 exercise every morning, very soon reflection and awareness will become part of you
* 10.10.10 gets you up and going every day. It’s to put your mind in the right place. It’s to prepare you for the race. Our job is to give it our best ever every day, and when we do it we change the game dramatically.
* The process of the 10.10.10 has powerful consequences. It’s not the 10.10.10 itself, it’s how it prepares us for the rest of the day; to have an exceptional, great, day.
* The 10.10.10. changes your day
* One reason we start with 10/10/10 is to begin to understand the importance of time and that every second counts
* 10/10/10 sets your mind and efficiency in a particular order

## How to do it
1. 10 minutes of meditation. Sometimes I think about what I’m grateful for. Sometimes I think about the people most important in my life. Sometimes I just let my mind be still. I play this  [https://open.spotify.com/playlist/0vGlylfZOqgQd1Xl9qfcQE?si=bIG4_9yRSmK2P1t_ZWNnOA](https://open.spotify.com/playlist/0vGlylfZOqgQd1Xl9qfcQE?si=bIG4_9yRSmK2P1t_ZWNnOA)
2. 10 minutes of reading something positive. The 2 books I am reading currently are attached.
3. 10 minutes of journalling. The question I write at the top of each page: “What is going well in my life?” Example journal entry attached.

I hope the 10.10.10 serves you as well as it serves me