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The best way to find out what’s involved in starting a business is to ask a founder. In this podcast, we’ve done the asking for you, with two experienced entrepreneurs who are happy to share their secrets to success — and their tips for avoiding failure.

Ben Sze is a Co-Founder of Edrolo, an educational tech company that is creating better outcomes for students. Ben points out several key things that fresh founders should keep an eye on — not least of which is time. There’s a time management practice here that you’ll find invaluable.

David Fastuca is a Co-Founder of Ambisie, a business putting entrepreneurs in front of school students to broaden their horizons. David founded his first business at the age of 14 and it has had many different incarnations since then. He says we live in a lucky country where if all else fails, we can just go get a job — so have a crack at founding your own business.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

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Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Five weeks ago, I found myself in an intimate lounge catching up with Sarah from Hidden Documentary and Demi from WeTeachMe after the monthly WordPress Melbourne User Group gathering.

It was whilst I was immersed in the jovial banter and ambient lighting that conversation steered towards the finer points of social media and it here that the challenged was laid; to increase my social media followers by 1,000 within four weeks.

Intrigued and curious to see whether I could, or how I could master this challenge, I flippantly — and with much bravado — declared, “1,000? Is that’s all?” before scratching my head and starting the process of connecting the links necessary to formulate a strategy.

All I knew at the time was that the challenge was set, there were clear and measurable goals, and that all the tools I needed were already on my plate so it was without much ado, I set forth to achieve the complete the challenge of increasing my followers by 1,000 within four weeks.

Experiment parameters

Mac Clones

The scope of this experiment was so wide that I needed to define some parameters for my modus operandi. They are as follows:

  1. In true spreading-the-love-fashion, this challenge was conducted over four key projects:
    1. Stories of Our Journeys: Inspiring stories of adversity over hardship.
    2. WordCast: The blogging ecosystem that bloggers can immerse themselves into.
    3. Verona: Audio-soundscapes created upon the ideas of freshness and ambience upon a framework of electro pop
    4. Kym Huynh: My personal blog.
  2. The experiment ran for approximately five weeks.
  3. The experiment covered the use of Facebook and Twitter only.
  4. The use of ethical/white-hat strategies were the only methods permitted.
  5. No public lashings or public humiliation would result from not achieving the goal of 1,000 followers.

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