Archives For Self-Awareness

“Revenue sounds great but being profitable is a lot more difficult. You’ve got to understand the details and the reality is that if you are in a business, or starting a business, you really need to understand the backend of things. It can’t just be just about turning over a lot of revenue and thinking, “I turned over $4M and that means I’m great.” No, it’s not like that at all.” – Jeffrey Gore

“People have fantastic brand ideas or business idea, but don’t put in a lot of commercial thinking. This is where people get caught out; they’re in that fun phase of launching an idea and seeing it come to life, but then quickly discover that they have to think about cash flow. We’re the first to admit that we fell into that trap.” – Mia Klitsas

“You need to understand the things you’re not good at and the things that you don’t know, then don’t try to do those things. Find people who know that stuff and talk to them the best way you can, or hire them if you can. It took us a long time to figure out. There are certain things that we are not good at yet we try to do them because we’re the boss and we try to do everything. However, it’s not our core skill set and it is better to pay someone to do it.” – Jeffrey Gore

“As a tradesman, you don’t know anything about online marketing or websites. Once I reached out to a company to build for the business a website. We burned $90,000 that year and it nearly sent the business bankrupt.” – Tom Harley

“Sometimes you just have to go out and learn things. Now I know more about digital marketing now than most people and now have an in-house digital marketing team.” – Tom Harley

“Doors started to open once I reached out to other people; people who have their own businesses; accountants and friends whom I went to school with. What we need to know is not in here, it’s out there.” – Tom Harley

“It was once just three of us; my dad, my brother and myself. Once I started collecting knowledge from others, doors started to open. After my first business coaching class, I went home and sat in front of the computer and just wrote for three hours. Twelve months later we have 15 staff and are doubling year-on-year.” – Tom Harley

“I use to throw $5,000 at a marketing initiative and would sit back and hope that it worked. But testing and measuring is smarter. If you put $200 on something and the leads come in, you must log where the leads are coming in from and find out what the leads cost. What does it cost to acquire a customer? Once you get good at testing and measuring, everything opens because you know with certainty which customer acquisition channels work.” – Tom Harley

“I started as a student and I really knew nothing. Arguably now, 13 years in, I still know nothing. I’m good with that because it means that I am constantly pushing myself and challenging myself. I don’t for a second think that I know everything because the minute that you get into that headspace, disruptors come in.” – Mia Klitsas

“I am always learning and believe that you can learn from anyone and everyone. Just be open because learning is everywhere.” – Mia Klitsas

With thanks to

Mia Klitsas & Jeff Gore are co-founders of the feminine hygiene brand Moxie. While they have solved the problems of tampons getting lost in handbags, they have created a few challenges for themselves that have been difficult to overcome. Mia and Jeff point out the importance of profit over revenue and focus on what’s important.

Tom Harley is the co-founder of Harley & Sons Roofing. After rounding up his plumbing brothers to work with his dad, Tom has led the way in developing a business that is doubling in size each year. Tom says if you don’t know something you have to get out there and learn it.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

“I need to create space in my life for self-actualisation, to: (1) reflect; (2) define my core values; and (3) define the boundaries where I play.” – Ben Trinh

“Your values are what you believe about the world. Your values are the boundaries and the ethical convictions that you consider true in your world. They are not going to be true for everyone and don’t expect them to be as such; they are just true for you. These are the lines you won’t cross no matter how big your business gets.” – Ben Trinh

“What are the relationships immediately around you? Who do you bounce off and get energy from? Who do you share your problems with and do they deeply listen? These people are good first employees. They’re good for your first five employees because these people are the early doctors in your business. Our bookkeeper is a great example. When she came in through our doors she had never been a bookkeeper; she was a restaurant manager. But she said to me that she connected with our values, and wanted to be our bookkeeper. She was so clear in her vision that we hired her because you can train competencies but you cannot train character. Well.. you can.. it’s just a lot harder.” – Ben Trinh

“You will need hope and vision because you will need both resilience and grit when things get tough. It will give meaning to those moments when you feel like giving up and so I’d encourage you to piece together and deeply understand your vision, your passion, and your strengths. Have a tangible, descriptive picture of what the world looks like when the problem you’re solving is solved. It should be inspiring. It should be something that gets you out of bed every day. This is what will get you through the tough times.” – Ben Trinh

“Your business is your team; your clients; the people you surround with. A person by themselves do not make a business. Create a team around you that is based on your values and principles. When you say thank-you to the members of your team, anchor it in your values.” – Demi Markogiannaki

“Listen. Always listen. Identify what are the actual problems are that people have. Draw on their feedback and create a solution that will solve their issue. When we did that at WeTeachMe, I knew we were on the right path because people were willing to give money for the solution that I created.” – Demi Markogiannaki

“It’s never a good time and it’s never the right time. A lot of people approach me and tell me that they have an idea. Everyone has an idea. However, the person that wins is the person that executes the idea. In contrast, the person who over analyzes will one day turn 50 and they will still be analysing.” – Demi Markogiannaki

“It doesn’t matter how many books you read, or how much you think, or how many notebooks you fill with bullet points about the things you plan to do. The important thing is that you actually do something.” – Demi Markogiannaki

“In business, suffering is actually good. It’s what brings out the gems, it’s what builds character, it’s where you get your learnings, and it’s the way you humble yourself. So, I’d say in addition to hope, it’s about reframing our thinking around suffering.” – Ben Trinh

“I love what Demi said about listening and being an active listener. How can I listen better so that I draw out the key insights? And how do I fail and get through this as fast as I can, so that I can get the learning gems?” – Ben Trinh

“Jess and I were new graduates when we started the business and as new graduates, you know nothing. You have no shame asking for help because you come from a university environment where everyone needs to help each other so we had no shame asking for help and really latching on to feedback. We spent a lot of time reflecting and deepening our sense of self-awareness. You need the humility to be open-minded to other things and you also need to be an action person. It’s all great to be a philosopher and sit there and learn about the world, and how you’re terrible person or how you can be better, but if you don’t make your reflections a a tangibility in your life, then you’re not going be on that journey towards self-actualization.”  – Ben Trinh

With thanks to

Ben Trinh is the founder of Life Ready Physio & Pilates. Fresh out of university, Ben realised there was a fundamental problem in the physiotherapist’s business model. His solution has grown to 30 locations and over 300 employees in less than a decade.

Demi Markogiannaki is one of the founders of WeTeachMe. Demi worked with her co-founders to create a solution to help teachers find their students – but that wasn’t the solution they were looking for. After listening to their customers, WeTeachMe grew to become the go-to marketplace offering hundreds of classes to thousands of students.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Foreword

One thing I have learned is that for the most part, people express the same idea but they express it in many different ways and with many different words. It is the details in the expression, the words, and combination of words used, that give a story its colour, its texture, and brings it–and its lessons–to life.

We are unique combinations of our beliefs, values and life experiences. Differences notwithstanding, we, and our experiences, are important. Therefore, there is value in compiling and sharing these stories and the multitude of ways in which ideas are expressed. Combined, these stories weave a wonderful tapestry that exemplifies just how rich and beautiful life can be.

And who knows? An inadvertent remark or detail in the retelling of a story can stand to attention and have an impact in the world of a reader. And with that exciting possibility, perhaps the most valuable thing I can do is create the space where the stories of those whom I admire and respect can be shared.

Below are people that I have come across on my own life journey whom I deeply admire and respect. Whether it be their tenacity or courage, or relentless drive or passion, each individual generously reveals a different lens in response to the questions I regularly pepper them with.

As we continue on our sharing over this anthology, I will share tidbits and anecdotes as to why I hold them in such high esteem, and what I love most about them. In turn, I hope that you do too.

What’s something you wish people knew about what it’s like being an entrepreneur?

There’s more to being an entrepreneur than drinking champagne

Andrea Grisdale, Founder and CEO at IC Bellagio, Board Member at Entrepreneurs’ Organization. Bellagio, Lake Como.

I wish people could understand that being an entrepreneur truly means being 360°. In other words, it’s not all drinking champagne, being surrounded by amazing people, and having a team of people working “for you”.

The amount of energy that is required, the number of sleepless nights one endures, the constant questions that inhibit our minds, the constant search to improve and to do better, and the sense of responsibility that an entrepreneur carries on their shoulders are aspects that most people do not see nor understand.

Entrepreneurs top most health statistics on the wrong side

Ben Ridler. Founder at RESULTS.com. Auckland, New Zealand.

Being an entrepreneur is a privilege which affords us a lifestyle that most people think they would love. What many don’t understand is the personal cost.

Entrepreneurs top most health statistics on the wrong side; particularly for mental health where our numbers are appalling. Two thirds are diagnosed with a diagnosed mental health condition, and nearly half diagnosed with with two mental health conditions. We also have higher rates of heart attacks and cancer than most of the people who work for us.

Stress and diet are the two biggest contributors to the state of health in the western world, and as entrepreneurs, we need to be cognisant of the impact of stress, and do everything that we can to offset it. This ranges from diet to mindfulness, and exercise to knowing how to switch off. The way I see it, there is no point in being successful financially, and not having good health.

Having been in this game for a long time now, learning to manage stress and understand the role it plays in health has been a big part of my journey. Full disclosure, I thought I was handling it OK, and by OK I thought that drinking a bottle of wine each night and having a “blow out” on the weekends was “business as usual”.

After exiting my last venture, I decided to focus on health and relationships before rushing into my next venture. In that time, I changed my relationship with health, money and ultimately myself. Learning why we need release valves and choosing ones that were better for my health was a big move. Moving away from alcohol also made me learn to deal with emotions instead of charging on and ignoring them.

Learning about sympathetic and parasympathetic nervous systems and how to not stay in a stressed state for long periods was also lifesaving; my way of operating was not sustainable.

The sad fact is that few entrepreneurs have long careers because it’s a brutal, life-shortening role and comes with huge cost. For example, with COVID-19, many entrepreneurs have to let people go, and making those tough calls isn’t something we do without it taking a huge toll on ourselves (as well as the people it impacts).

Ultimately, redefining success and creating a vision for myself that was not about what I could attain but who I could become, and the values that I will live, has been a journey. As I head back into the world of business, I’m excited about testing this new approach to managing energy and health as part of my journey to be the best that I can be.

The mind of an entrepreneur is a gift and a curse

Daniel Dickson, Managing Director at Amarco Enterprises. Sydney, Australia.

I wish people understood the sheer amount of thought pattern processes and activity in the mind of an entrepreneur, and the way they see opportunities when other don’t. It’s the gift, and at the same time the curse, of an entrepreneur.

There are approximately 70,000-80,000 thoughts that adult humans have each day. I often feel that there are 140,000 thoughts that go through my mind before lunchtime, so I think the biggest thing is how to understand and harness that the energy and enthusiasm of an entrepreneur who often don’t put time against capabilities and abilities to perform tasks in that time i.e. they often overcommit and often complete things up to 75%.

The mind is more flighty, and definitely more scattered, but the part of the brain that triggers fear around risk is often more relaxed in an entrepreneur and, although they will be calculated, they are still stronger risk-takers than others.

You’re working 80+ hours a week for yourself so that you avoid working 40 or so hours for someone else

David Fastuca. Founder at Ambisie, Founder at Locomote. Melbourne, Australia.

Being an entrepreneur means you’re basically working 80+ hours a week for yourself so that you avoid working 40 or so hours for someone else.

So whatever you’re doing, make sure you really care about the problem you’re solving because you’re going to be tested many times throughout your journey.

What distinguishes entrepreneurs from non-entrepreneurs is their appetite for risk

Jamie Skella. Chief Operating and Product Officer at Mogul, Former Chief Product Officer at Horizon State. Melbourne, Australia.

People often believe that entrepreneurs are more ruthless, or more creative, or more driven, or more intelligent, or are otherwise “ideas people”. Yet, the key difference between entrepreneurs and non-entrepreneurs is simply their appetite for risk. What are you willing to risk to become your own boss? To pursue a new idea?

After all, your endeavour may fail. It will in fact fail 9 out of 10 times. The odds are stacked against you.

In the meantime, you’ve sacrificed time with friends, job security, perhaps even the stability of your marriage. So, is what you’re passionate about worth that sacrifice, even if it all ends up failing? That is what it means to an entrepreneur, and that is what separates everyone else from them.

Kym Huynh. Founder at WeTeachMe, President at Entrepreneurs’ Organization. Melbourne, Australia.

If you change the way you look at the world, your world will change

Being an entrepreneur gives you countless opportunities to practice making conscious and intentional choices in: (1) keeping things simple; and (2) choosing how we approach problems/reach to events.

I’m in constant amazement with: (1) how prone people are to making things more complicated than they need be; and (2) how quickly people get bogged down with the little details i.e. things that won’t matter in 10 years’ time.

On simplicity: The act of keeping things simple, is complex (and dare-I-say the ultimate sophistication). Simple problems require simple solutions. Complex problems require even simpler solutions. This type of thinking is rare.

On how we look at problems: The idea–that things that can signal the end of the world to one person and can result in what I call “analysis paralysis” or “constipation via contemplation” can be inconsequential to another–is an intriguing one, and speaks to the idea that how one looks at the world is how one experiences the world. For example, where one sees obstacles and problems, another sees opportunities for learning and growth. In the former, life is a struggle. In the latter, life is a journey of learning, expansion and growth.

How you look at the world is how you experience the world. In other words, if you change the way you look at the world, your world will change.

No one sees the grind, the long nights at the dining room table while the partner and children sleep, and the hours glued to the computer screen while friends are out having fun

Matt Woods. President at Coastal Mountain Excavation. Whistler, Canada.

As an entrepreneur, you have a blank canvas to build your future. You have the freedom to create a lifestyle and business you’ve always dreamed of, and once you’ve been at it for a while, you really get to see what you’re made of.

Having a normal job and being an employee for some people is enough i.e. working 9-5 and going home to the family at the end of the day and leaving your work behind is enough. For an entrepreneur, however, it’s never enough. The thrill of the hunt, and working and grinding like you’ve never known possible is so ultimately satisfying that it makes all the long days and nights worth the struggle.

For me any challenge or roadblock is just another opportunity to buckle down, problem solve, and work my way through any situation that in the past I would have considered impossible. It’s the ultimate opportunity to prove to yourself who you really are, show yourself what you’re made of and what you’re capable of.

The sense of accomplishment, of self-satisfaction, of gaining confidence, of leading people, and of building something together is incredibly rewarding. It’s not the destination that matters at all, it’s the journey and the lessons learned along the way that really teach you what the human brain and body can endure for an extended period of time.

There is also no such thing as an overnight success. Most people think entrepreneurs have a great idea and somehow, boom, overnight, they’re incredible wealthy and successful. No one sees the grind, the long nights at the dining room table while the partner and children sleep, and the hours glued to the computer screen while friends are out having fun.

It’s all the toiling, the will and the fight that entrepreneurship gifts you. Sometimes it’s really hard to appreciate it, but you need the experience, the wins, the losses, the grit, and the determination to see it through to completion that allow you to look back and be extremely proud of yourself.

Entrepreneurs are the crazy ones

Raymond Chou. Founder and CEO at Infront Consulting APAC. Kuala Lumpur, Malaysia.

Many people start their entrepreneurial journey reading about someone successful in a magazine article or Facebook post, and think to themselves, “I want to be rich and time-free like him/her”. And then once the business starts, reality hits EXTREMELY HARD because they discover that the two things they don’t have are: (1) money; and (2) time. Ironic isn’t it.

And then there are some that start their business because they have a different driver, motive or purpose, and no matter how hard things get, they keep on keeping on.

Steve Jobs once said: “Entrepreneurs are the crazy ones. The ones who push the boundaries. Who don’t say no. Who never seem to die.”

Entrepreneurship is tough! On many days most of us will say, “This is not worth it,” because it affects not only ourselves but everything and everyone around us. But those of us who are successful push forward because in some way, we want to change the world; even just a little bit.

We work 16 hours a day so we don’t have to work 8 hours a day

Ron Lovett. Founder and Chief Alignment Officer at Connolly Owens, Founder and Chief Community Officer at Vida Living, Author at Outrageous Empowerment. Halifax, Nova Scotia.

We work 16 hours a day so we don’t have to work 8 hours a day.

Entrepreneurs can see the future well before others

Tony Falkenstein. Founder and CEO at Just Life Group Limited, Founder and CEO at Just Water, President at Entrepreneurs’ Organization. Auckland, New Zealand.

One estimate is that non-entrepreneurs make up 92% of the population. Even if it is a little less or a little more, the fact is that most people are non-entrepreneurs, and think very much the same way. Non-entrepreneurs do not realise that entrepreneurs think so differently.

Entrepreneurs can see the future, well before others even start the process. So, entrepreneurs see the end result and go backwards to the start position, while non-entrepreneurs start at the beginning and work through a process.

The entrepreneur’s mind is like a computer insofar as it does the analysis so quick that it arrives at the end result within seconds. Once non-entrepreneurs understand this, they can go through the process from the beginning, as a check on the entrepreneur’s end result (when they work together).

I’ll caveat this with stating that the entrepreneur’s end result is not always right, so the non-entrepreneur’s check is important, but it shouldn’t slow down the entrepreneur moving forward.

What do you think?

Do you agree or violently disagree with anything shared in this article? Or do you have any of your own stories that you want to share? Pop them in the comments and I will personally reply.

Call to action 

My goal is to help 1,000,000 people. My wish is to have these articles shared 1,000,000 times through the various social networks. For this reason, I provide this collection online for free and all I ask of you is this: If any of these articles have helped you in any way, please take a moment to share on social media, email to someone you think will find benefit, or print and leave it on the desk of someone whom you believe has the motivation, but lacks the tools to take themselves to the next level.

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“It’s very really important that you feel your business, that you have an understanding of [yourself], your community, and network, and that you create your own network. For me, I’m a media person and I come from an events background, and that’s why I talk about my promoting; it’s because I learned how to hustle doing events. And then whilst studying media I learned the value of an audience and of a community, and how to commercialise that.” – Francesco Nazzari

“[On decision making and the fear of the regret of making a wrong decision], we’re always going to have regrets; I have heaps! But the commitment to a decision, and the making of a decision in itself is really powerful. Whether the decision is right or wrong, to learn from the decision is what’s really important. Don’t sit and stew or get stuck. Make the decision.” – Francesco Nazzari

“I failed accounting twice in university, and now I am responsible for all the finance in the business. Numbers drive the business’ action and strategy. I look at the numbers every single day; it’s what I need to look at to determine how the business performs, and my job is to decipher the numbers so that it tells a story. For example: Your cost of goods are running at 35%; what does that tell you? There is an inefficiency somewhere and you then start to dig deeper into those problems to answer questions like: (1) where are the inefficiencies?; (2) what is happening here?; and (3) could it be a problem caused by a supplier? Numbers drive everything.” – Thin Neu

“Pay for good advice early on. Sometimes you cheap out on advice, and it costs you more mistakes and more money in the future. For example: If I didn’t have a good lawyer helping me at the very beginning (who happens to be my best mate now), I’d be paying 10-20% more on my leases, and I would not know about fit-out contributions (where shopping centres give you money to help you build stores). Other examples include: (1) how do you reduce bank guarantees; and (2) how do you get your employment contracts right. Get good advice early on even if you need to pay a little bit more for it because it will save you more in the long run.” – Thin Neu

“One of my biggest personal drivers was borrowing that money from my parents. Once I did this, there was no possibility of failure in my head because there was no way I was going to lose the money. If you have to wake up at 4 am to do your job, you go do it. If you have to find innovative ways to draw more markets into your business, you go do that. Work on that higher purpose; it helps motivates you to get out of bed every single day, helps you take that next step, and helps take away the fear.” – Thin Neu

“I spend a lot of time with staff. Having a business is challenging in so many areas, but you have to dedicate time to work with the people in your business. You have to sit down and invest your time in your people because they are the one who help you run your business. I spend a lot of time with my staff and finding out what it is that they want, and what it is that they want to achieve, and then I find a way to help them achieve their goals and dreams. Hopefully those goals and dreams align with Cupcake Central.” – Thin Neu

With thanks to

Francesco Nazzari is the founder of Rooftop Cinema on the top of Curtin House in Melbourne’s CBD. Since 2003 Rooftop has been showing movies under the stars with the best views in town. Frunch shudders when he thinks about the moment in his mid-twenties that he called the city council to get a permit to show movies on the roof.

Thin Neu is the Co-Director of Cupcake Central, building a business is a bit like following a recipe. His advice is to have the right people in place to help you and never cheap out on getting good advice.

About Masters Series by WeTeachMe

Masters Series is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies.

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint, and Entrepreneur’s Organization.

Our media partners: Startup Victoria and Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites that are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.