Foreword by Dezaray Barr

The experience is something that will change the rest of your life. Whatever the opposite of regret is, that’s how I feel about this experience. — Dezaray Barr, Intern at WeTeachMe

Introduction

The undisputed king of franchises, George Nadaff, once taught me: “He/she who builds 10 people is superior to he/she who does the work of 10 people. In other words, if you take on the responsibility of 10 people you will end up in the shit house. Especially if you’re in the toilet business.”

Irreverent humour aside, George’s clever quip is imbued with a lot of wisdom.

Accordingly, I invest in my people and my team, and I have seen the benefits–perhaps selfishly–from taking a genuine interest in their health, hopes, and dreams. What I know for sure is that all the wins and accomplishments aside, I am nothing without my team. It may look effortless, but believe me, my team carry me 1,000 times further than I could traverse on my own. And for that, I owe them my focus, my time, my attention, and a genuine desire to invest in them. After everything is said and done, I believe with absolute conviction, that if you take care of your people, they will take care of everything else.

So what exactly does “invest in them” mean? For me, it means:

  1. Lift from where you stand
  2. The times you/they are challenged are your/their greatest opportunities for growth
  3. Don’t limit your/their challenges. Challenge your/their limits.

And so, to bring the above concepts to life, I share with you a story of an exceptionally bright intern from WeTeachMe by the name of Dezaray Barr who joined the WeTeachMe Team 10 weeks ago.

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When it comes to business sometimes you’re so focused on getting the job done you just expect people to follow you and it doesn’t happen that way.” — Andrew Hardwick

The best way to engage people is to make them feel part of it. Let them have some autonomy. Let them make their mistakes. Let them have their input into our direction and where we’re going. I can categorically say everyone in our business has that ability to do that. And once they realise it, it’s funny the shift in their engagement in what we’re doing.” — Andrew Hardwick

At the start I found a niche and I leveraged the shit out of it. I found what no one else was doing and tried to work with that because then I could use it as a branding strategy, a marketing strategy, and to bring in clients. I just find areas that are pain points for the customers that I want to work with, and I leverage them.” — Joe Woodham

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Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint and Entrepreneur’s Organization.

Our media partners: Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

The best way to find a solution to a problem is to ask people who have done it before.” — Joe Woodham

When I started out, as weird as it sounds, I went straight to one of my competitors and I got their advice. As weird as that might seem to people, they were open with the information. I’ve always gone and spoken with my competitors, because as much as they are my competitors, they are my biggest allies as well.” — Joe Woodham

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint and Entrepreneur’s Organization.

Our media partners: Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

I thought I knew something about business, and [then] went out and [learned that I] didn’t really know anything. [I] had no experience really. If you’re not exposing yourself to outside influences then you’re not growing, and you’re not learning.” — Andrew Hardwick

There has to be some sort of plan that’s founded with a truth about the business, about yourself, that there is something that you have proof points against, [and] to have a brand value proposition that has meaning and substance behind it.” — Andrew Hardwick

Having a story, knowing your why, is so very important not just from an external point of view but from an internal point of view. If you don’t personally engage and relate to what you’re doing and how you’re doing it, you’re probably not going to do very well.” — Andrew Hardwick

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint and Entrepreneur’s Organization.

Our media partners: Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

My motivation to have my own business is freedom. I worked for big corporates and I understood the value, the power, and the entrée that you got [if you worked for one]… it’s pretty good. But I just really love freedom. I don’t like the feeling that someone is wondering where I am. That’s what really drove me to want to be my own boss and to have my own business.” — Emma Welsh

We spent a year working on [Emma & Tom’s], did everything and spent all this money, and the only bottler we had identified who could do it said, “We can’t do it.” So Tom and I got into a car, drove up and saw them, and said, “You have to do it.” You work out a way around it. Being in business, the thing I’ve learnt is that there is always a way and it’s the job of the business owner to drive it forward.” — Emma Welsh

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint and Entrepreneur’s Organization.

Our media partners: Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

With all of these things that lined up [it] was one of the most stressful times I’ve ever had as a business owner, but it was also one of the most rewarding.” — Bill McCorkell

I started up a business called Archiblox because this is where my passion really is. I had an opportunity of not only being an architect, but also being a builder at the same time. I really enjoy the opportunity of taking ownership of a project from the initial contact with clients to the handing over of keys at completion.” — Bill McCorkell

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint and Entrepreneur’s Organization.

Our media partners: Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Business is a lot about problem solving. Still now, I feel like most of my time is spent problem solving and working out solutions.” — Emma Welsh

For someone thinking about going into their own business, it’s good to be comfortable with change. Change is always going to happen. Things are never going to go to plan.” — Emma Welsh

This thing of having the right or perfect idea: Our idea was to have a juice business. We’ve moved into healthy drinks and snacks. My idea was to never be in distribution. I now have 40 vans on the road.” — Emma Welsh

Tom and I had both worked for large companies. We were both used to having colleagues. And we were both used to having plenty of money to spend. I don’t think we were nearly thrifty enough [at Emma & Tom’s]. We hired too many people too quickly.” — Emma Welsh

At the start it’s so hard to get money coming into the door, and it’s so hard to be profitable. We would have been better off if we hadn’t hired so many people and had done a lot of those things ourselves.” — Emma Welsh

It’s hard to make that final profit that ends up in your pocket.” — Emma Welsh

Subscribe to show

Show brought to you by

Masters Series is presented by WeTeachMe.

Our strategic alliance partners: MYOB, SitePoint and Entrepreneur’s Organization.

Our media partners: Digital Marketers Australia.

Our content partners: Written & Recorded.

The views expressed by the contributors on this show are linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Why work hard for somebody else, when you can work hard for yourself… and enjoy the rewards that come with that. It’s the motivation that’s launched many businesses, but the first step to leave the 9–5 takes a lot of courage.

Emma Welsh is a co-founder of Emma & Tom’s, a company dedicated to helping you look after yourself by providing you with real food. Emma and her co-founder Tom joined forces in 2003 to make Australia’s best super premium fruit juice. Since then, the business has grown to include a team of over 50 people across Brisbane, Melbourne, Perth, and Sydney.

“Business is a lot about problem solving. Still now, I feel like most of my time is spent problem solving and working out solutions.” — Emma Welsh

For someone thinking about going into their own business, it’s good to be comfortable with change. Change is always going to happen. Things are never going to go to plan.” — Emma Welsh

This thing of having the right or perfect idea: Our idea was to have a juice business. We’ve moved into healthy drinks and snacks. My idea was to never be in distribution. I now have 40 vans on the road.” — Emma Welsh

Tom and I had both worked for large companies. We were both used to having colleagues. And we were both used to having plenty of money to spend. I don’t think we were nearly thrifty enough [at Emma & Tom’s]. We hired too many people too quickly.” — Emma Welsh

At the start it’s so hard to get money coming into the door, and it’s so hard to be profitable. We would have been better off if we hadn’t hired so many people and had done a lot of those things ourselves.” — Emma Welsh

It’s hard to make that final profit that ends up in your pocket.” — Emma Welsh

Emma Welsh was restructured out of a job when old friend Tom got in touch to suggest they start a business. Emma and Tom’s is one of the most recognised juice brands in Australia, but their first batch almost didn’t make it into the bottle. Emma describes the experience of leaving the 9–5 and how the role of the entrepreneur is basically about problem solving.

Bill McCorkell is a fourth generation builder, second generation architect, and first generation manufacturer. His passion for the environment in both its built and natural form culminated in the creation of Archiblox, a sustainable prefabricated building business he founded in 2011. This platform has allowed Bill the opportunity to drill into his passion for delivering beautiful designed sustainable buildings of all scales, right across Australia.

With all of these things that lined up [it] was one of the most stressful times I’ve ever had as a business owner, but it was also one of the most rewarding.” — Bill McCorkell

I started up a business called Archiblox because this is where my passion really is. I had an opportunity of not only being an architect, but also being a builder at the same time. I really enjoy the opportunity of taking ownership of a project from the initial contact with clients to the handing over of keys at completion.” — Bill McCorkell

Bill McCorkell experienced life as a builder and an architect before striking out on his own to combine both skills with Archiblox. Less than a decade later the business has been recognised for innovation by Fast Company in the US. Bill admits to making mistakes, but says the secret is to learn from them to do better next time.

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Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Software as a Service or SaaS tools can improve your time management and productivity. More importantly, they can be low cost or free and scaled to support your business as it grows.

Former Google employee Soumya Rao Indurti founded Connect Labs to improve lives by empowering people to use the right technology better. Soumya says there’s no point using a SaaS tool if it doesn’t give you more time to focus on real relationships with people.

Over the last 3 years Soumya’s worked with almost all of the productivity SaaS tools on the market and in this episode, she reveals which ones will fast track your happiness!

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.

Marketing is about building relationships — to retain good customers and reach new ones in a way that encourages them to become repeat customers. This podcast outlines the key steps to building a community.

Sarah Meredith is the Australian Country Director for Global Citizen, the movement that aims to end extreme poverty by 2030. Global Citizen has set itself a goal of building a community of 100 million and with 8 million working with them already, they are well on their way.

Martina Hughes is the founder of Tantric Blossoming, the largest Tantric Community in Australia. Martina says community is all about relationships and it is strengthened by shared risk. She outlines 3 essential elements of community building.

Subscribe to podcast

Podcast brought to you by

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Question of the day

What was your favourite quote or lesson from this episode? Please let me know in the comments.