“Every single person, when I was running my business as CEO, every person on the first day I would take them through the vision as the first thing that we did. I wanted to see the light in their eyes; is this something that excites them or is this something they think is hard work. I would say that every people decision in the business is based on our core values and that my job is to get the right people in the business and the wrong people out because we wanted to create a strong culture, an engaged culture, not a negative culture. So highly recommend building a great culture through the use of core values.” – Steve McLeod
“A good plan violently executed now is better than a perfect plan executed next week. I see so many businesses that are planning and planning and planning and planning. Sometimes it is better to start, break a few things, and fix it along the way. Set some big goals and start taking action towards it.” – Steve McLeod
“One of the numbers that I’m obsessed about in my business is how many current clients or prospective clients [do] my team go and see each week. I know that if we’ve got a team of 12 and they’re in front of 120 existing or prospective clients each week, the business will grow.” – Steve McLeod
“I mentored a young woman a few years ago and she had a chocolate business. She said, “I want to sell my business in a few years’ time so that I can go have kids and take a break.” The first question I asked was, “How many hours per week are you spending meeting with prospective clients?” to which she replied, “Two.” I said, “Two is not going to get you the growth you want. I will mentor and help you if it is at least 15 hours every single week; not one week can you be less. In two years her business tripled because we worked out what was the activity we needed to drive, had the relentless discipline to do it week after week after week.” – Steve McLeod
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